Manager, CRM and Lifecycle Marketing

Come join Pattison Food Group Ltd., a Jim Pattison business, and Canada’s largest Western-based provider of food and health products.

Pattison Food Group Ltd. is a certified Great Place to Work® and consists of Save-On-Foods and other well-known grocery banners. With nearly 300 retail locations, we proudly employ nearly 30,000 team members.

We have an exciting opportunity for a full-time Manager, CRM and Lifecycle Marketing to join our More Rewards team in Langley, BC.  

Reporting to the Senior Manager, Marketing and CRM, you will be responsible for driving omnichannel engagement of loyalty members across partners and the broader coalition loyalty platform ecosystem.  You will be responsible for delivering exceptional customer experiences across all digital touchpoints with a keen focus on accelerating the business objectives of loyalty partners, including driving revenue, accelerating growth, and increasing engagement across 3.5M members and partners’ core products/services. 

You will be responsible for:

• Partnering with IT and Marketing in the implementation of multichannel marketing tools and processes.
• Developing and overseeing multichannel marketing strategies across various digital channels including email, text, app notifications, etc. that drive in-store and online sales.
• Creating personalization strategies and plans with Loyalty Partners to drive the Loyalty business, meeting sales objectives and building a mutually beneficial partnership with partners.
• Driving 1:1 personalization strategy and identifying new segment opportunities.
• Working closely with the Analytics team to understand consumer segmentation, behaviour, and identify consumer insights to leverage in lifecycle marketing.
• Developing KPI’s to measure complex campaign effectiveness and make recommendations on optimization opportunities.
• Continuously evaluating best practices, methodology, and tools and seeking to improve deliverables to maintain alignment with business needs.
• Overseeing CRM team of four and 8+ grocery banners ensuring quality and messaging alignment across all.
   

You have:

• 5-10 years of experience in an e-mail marketing and automation role within the retail or B2C environment.  
• Experience coaching or leading a team.
• A bachelor’s Degree in marketing, advertising, or related field or equivalent experience is preferred.  
• Previous experience owning email campaigns from start to full flight. 
• Experience with enterprise-level email service providers (Bloomreach, Salesforce Marketing Cloud, Adobe Journey Optimizer/Adobe Experience Cloud).  

You are:

• Self-aware, empathetic, and possess a high level of Emotional Intelligence (EQ).
• A data-driven decision-maker comfortable with analyzing and interpreting marketing data. 
• Familiar with the latest trends, technologies, and methodologies in digital marketing, social media, search engine optimization, and performance marketing. 
• A project manager with strong multitasking skills, capable of handling multiple campaigns simultaneously. 
• An excellent communicator with a creative mindset and ability to ideate and execute compelling content. 
• Able to build and maintain essential relationships across all business functions.  

What we offer:

In addition to a highly competitive salary, we offer a great range of benefits, a company pension plan, free parking, exclusive team member offers, and opportunities for development and career progression.

If you’re looking to join a team that puts people first, you’re in the right place. Apply online today!

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Compensation Details:

The compensation offered for this position will take into consideration location, education, skills, experience and other factors.