At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.
Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
Location: Remote, Canada
Contract: Full-Time
Reports to: Marketing Director, International
Languages: English
As the Marketing & Events Specialist for Canada, you will own the regional marketing strategy and execution across the Canadian market, translating business priorities into locally relevant marketing programmes that drive awareness, customer engagement and pipeline.
You will serve as the primary marketing partner for Canada, working closely with Sales, Government Affairs and cross-functional teams to deliver high-impact events, campaigns and communications. You'll adapt global initiatives for local relevance, identify new marketing opportunities, and build programmes that strengthen customer relationships and accelerate regional growth.
You'll work closely with Product Marketing, Events, Creative, Sales and Government Affairs, while collaborating with international stakeholders across multiple time zones. This role reports to the Marketing Director, International, and requires a proactive marketer who is comfortable owning regional initiatives from strategy through execution, influencing stakeholders, and managing multiple priorities independently.
What You’ll Do- Own the Canadian regional marketing strategy and execution plan, aligning regional priorities with international business objectives and adapting global programmes to local market needs.
- Own the regional marketing calendar, prioritising events, campaigns and customer engagement activities across Canada.
- Plan and execute events, activations and local experiences across Canada, including trade shows, customer events, executive roundtables, summits and partner programmes.
- Localise and deploy marketing assets, messaging and social media content for Canadian audiences.
- Build partnerships with customers, associations and industry influencers to increase awareness and adoption of Axon.
- Serve as the primary marketing advisor to the Canadian Sales team, supporting regional growth initiatives and identifying opportunities to increase customer engagement.
- Recommend regional marketing investments and programmes based on business priorities, market opportunities and performance insights.
- Manage lead capture, event ROI and post-event follow-up.
- Track and report on event attendance, account engagement and pipeline impact, including lifted and influenced pipeline generated through marketing activities.
- Collaborate with cross-functional stakeholders to ensure consistency across regional initiatives.
- Support the launch of campaigns and go-to-market programmes tailored to the needs of the Canadian market.
- Coordinate PR content, reputation management, media relations and locally relevant customer case studies.
- Manage agencies, vendors, project timelines and cross-functional contributions.
- Represent the Canadian market within the International Marketing team, ensuring regional priorities and customer insights are reflected in global planning.
- 2–4 years of experience in B2B or B2G marketing, field marketing or events.
- A bachelor's degree in Marketing, Business, Communications or a related field.
- Fluency in English with excellent written and verbal communication skills. French is considered an asset.
- Experience developing and executing integrated marketing programmes, including events, campaigns and customer engagement initiatives.
- Experience managing external agencies across areas such as PR, digital marketing, CRM and social media.
- Previous experience working with or within a US-based company is a strong advantage.
- Excellent communication and relationship-building skills, with the ability to influence cross-functional teams without direct authority.
- A self-starter mindset, with the ability to thrive in ambiguity, take ownership and proactively identify opportunities for improvement.
- Comfortable analysing programme performance and using data to inform marketing decisions and recommendations.
- Ability to travel across Canada (approximately 10–20%) to support events, customer meetings and regional marketing initiatives.
- A passion for purpose-driven work in technology, public safety or other mission-aligned sectors.
Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit https://www.axon.com/careers.
Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.
Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Important Notes
The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Some roles may also require legal eligibility to work in a firearms environment.
We collect personal information from applicants to evaluate candidates for employment. You may request access, deletion, or exercise other CCPA rights at [email protected] or via our Axon Privacy Web Form. For more information, please see the Your California Privacy Rights section of our Applicant and Candidate Privacy Notice.
Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email [email protected]. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.
Phishing alert: Axon will never ask you to pay for any part of the hiring process, including training, equipment, or background checks. We do not make job offers via text message, WhatsApp, or instant messaging platforms without a formal interview process. All legitimate job openings are listed on our official careers page at https://www.axon.com/careers. If you receive a suspicious offer or outreach from an email address that is not @axon.com, or if you are asked for sensitive personal information (bank details, Social Security Number) prematurely, please ignore the message and report it to [email protected].
