Integrated Marketing Manager

About the role:

The Integrated Marketing team is core to all marketing campaigns at Samsara. As an Integrated Marketing Manager, you will execute marketing programs to generate new prospects and advance existing opportunities for our sales teams, leveraging multi-touch inbound marketing programs. You’ll contribute towards the Growth Marketing team’s quarterly pipeline commitments while working with Product Marketing, Field Marketing, and Sales to execute high-quality integrated campaigns, webinars, email nurtures, and direct mail campaigns. 

You will be joining at an exciting time at Samsara with a clear path to growing the team’s size, scope, and impact. This role can be office-based or fully remote in Canada.

This is a remote position open to candidates residing in Canada. Relocation assistance will not be provided for this role.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best. 

In this role, you will: 

• Executing campaigns across the full funnel, in coordination with Growth, Product Marketing, Customer Marketing, and Sales teams.
• Forecast and measure the impact of demand creation activities on sales pipeline and revenue; continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly.
• Develop audience segmentation best practices, integrating them into campaign playbooks.
• Build and execute campaign activations across channels like webinars, email, content marketing, direct mail, and more. 
• Build and execute email campaigns, webinars, sales enablement, direct mail, and more.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Minimum requirements for the role:

• 2+ years of demand generation, growth marketing, or other relevant experience.
• Analytical skills with experience using data to drive business impact.
• Highly collaborative with a strong track record of planning, building, and managing large-scale campaigns.
• Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally.
• Strong writing skills and experience creating content for emails, blogs, webinars, or web pages.
• ​​BS/BA degree or equivalent experience required. 

An ideal candidate also:

• Has experience with B2B tech marketing and is an analytical yet creative hands-on marketer with a passion for growth marketing.
• Displays strong interpersonal skills, and a high degree of initiative, with the ability to work in and across teams.
• Strong writing skills and experience creating content for emails, blogs, webinars, or web pages.
• Experience with Marketo (or other marketing automation) and Salesforce.
• Has experience with ON24 or Sendoso.