Leads consumer insights and innovation strategy for a plant-based CPG brand. Owns the three-year innovation pipeline, identifies consumer trends and whitespace opportunities, and guides new product and portfolio renovation initiatives from concept through commercialization. Partners cross-functionally, manages agencies, evaluates market and competitive intelligence, prioritizes growth opportunities, and translates research into strategic recommendations that support brand growth and margin improvement.
ROLE: Innovation & Insights Manager
REPORTS TO: Director, Marketing
LOCATION: Burnaby, BC
We're looking for an Innovation & Insights Manager to join the Earth’s Own Marketing Team at our head office in Burnaby. This role will be instrumental in shaping the future growth of the brand by leading our consumer insights strategy and building a robust long-term innovation pipeline. Through deep consumer understanding, market intelligence, and strategic thinking, you'll identify unmet needs, uncover white space opportunities, and bring impactful innovation to life.
Opportunities
This is a very exciting time for the marketing team as we continue to grow and expand. The Innovation & Insights Manager leads Earth’s Own consumer insights and innovation agenda, transforming consumer understanding, market trends, emerging technologies, and strategic opportunities into new products, portfolio renovations, and long-term growth initiatives that fuel the future of the brand. Leveraging modern insights tools, AI-enabled trend monitoring, and consumer intelligence, this role helps identify future growth platforms and unlock whitespace opportunities ahead of the market.
Here is who you are…
Drive & Motivation
- You believe plant-based is more than a way of eating. It's part of a broader lifestyle shift toward a better future.
- You're passionate about advancing the plant-based movement and the positive environmental impact it can have (being vegan not required).
- You're driven by impact and proactively seek opportunities to create meaningful business and brand growth.
- You have a growth mindset and are committed to continuous learning and personal development.
- You're naturally curious about consumer behaviour, food culture, and emerging trends shaping the future of plant-based products.
Character & Abilities
- You thrive in a fast-paced environment and consistently deliver high quality work with a strong sense of ownership.
- You are both a collaborative team player and a confident leader, treating your portfolio like your own business.
- You enjoy building relationships, facilitating cross-functional collaboration, and engaging with senior leaders.
- You are entrepreneurial and know how to balance process and rigour with agility and action.
- You are comfortable navigating ambiguity and turning insights into clear plans and outcomes.
- You confidently present recommendations and influence decision-making at all levels of the organization.
Knowledge & Skills
- Strong project management skills with experience leading cross-functional teams through complex initiatives.
- Experience leveraging AI-enabled insights tools, trend-monitoring platforms, and market intelligence to identify emerging consumer needs, innovation opportunities, and business implications.
- Exceptional analytical abilities, with a talent for translating data into actionable business insights and recommendations.
- Highly organized and capable of effectively managing multiple priorities.
- Solutions oriented with strong problem solving and troubleshooting skills.
- Skilled at identifying, evaluating, and prioritizing white space opportunities.
- Deep understanding of consumer insights, innovation processes, and stage gate methodologies.
- Strong communication, storytelling, and presentation capabilities.
- Experience leveraging Nielsen, Homescan, and other market intelligence tools.
- Ability to identify growth opportunities and assess business implications.
Experience
- Degree or Diploma in Business, Marketing, or a related discipline.
- 10+ years of marketing experience, preferably within CPG.
- Proven experience leading cross-functional initiatives & managing agency partners.
- Experience developing and launching new products from concept through commercialization.
Things you will do…
- Own and evolve Earth's Own three-year innovation pipeline while prioritizing opportunities based on growth potential, strategic fit, consumer need + resource requirements
- Identify emerging consumer trends, market opportunities, and whitespace areas for future growth.
- Lead innovation and renovation initiatives from concept development through to commercialization.
- Partner cross-functionally to deliver new products and portfolio improvements that drive growth.
- Identify opportunities to improve margin performance while maintaining a best-in-class consumer experience.
- Analyze research, market performance, consumer trends, and competitive activity to identify opportunities and inform strategic decisions.
Status: Existing Position
Earth's Own Food Company Vancouver, British Columbia, CAN Office
Vancouver, Canada
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