The Head of Growth & GTM will define market strategies, develop messaging, lead cross-functional teams, and expand CrowdRiff's offerings into new verticals while supporting existing business.
What’s CrowdRiff?
Good visuals are appealing to the eye, but great visuals tell stories that reignite your desire to discover, spark your creative imagination and even influence what we buy, eat, and do. That’s why CrowdRiff exists: to empower destination marketers to showcase their unique destinations through powerful visual storytelling solutions.
✨ CrowdRiff is built around the idea of pushing the boundaries of exploration; and our dedication to finding experiences that feel more authentic and undiscovered make us who we are. We like to think of ourselves as modern-day explorers, who believe in taking action now and thrive in an open, challenging, and encouraging environment.
Our team is a quirky and diverse crew that has one thing in common: our love for great visuals. Picture this. You will contribute to amplifying unique travel experiences like scuba diving in Tahiti 🌊, exploring Napa’s wine country🥂, bungee jumping in Queenstown 🤩and much more while having access to some of our amazing travel perks that allow you to immerse yourselves in local communities and culture.
At CrowdRiff, you have the freedom, autonomy, and resources to set the course of your own future along with an incredible crew. We understand that to feel empowered and to keep forging new paths professionally and personally, we need to pull out all the stops. That’s why we take a proactive approach and set not only professional but also personal goals for all CrowdRiffers. To make this possible, we offer opportunities related to training, tuition, conferences, workshops, or anything else that will help you achieve your goals under our ‘DevDollars’ program.
Every day, we work across departments, time zones, and even oceans to reach our goals and delight our customers - all while being remote. If you are looking to make travel an incredible experience today, and for future generations, and are passionate about visuals & tech, you’re just our type. 💯
Your Role: Head of Growth & GTM
Creators is CrowdRiff’s fastest growing solution over the past two years. Our creators have delivered 14,000+ shoots to date, capturing authentic, high quality video content for DMOs across North America. More recently, Creators has also delivered strong results for agencies, hotels, OTAs, and attractions, showing clear demand beyond our core market.
We are now looking for a Head of Growth & GTM to stand up the go-to-market motion that expands Creators into these new verticals. This is a zero to one role: you will define the personas, buyer journeys, and pain points in industries like agencies, OTAs, hotel groups, and attractions, and then craft the positioning, messaging, and GTM playbook that breaks us into those markets.
Although this is a growth role, we are looking for someone with exceptional strength in product marketing. You will have access to the full funnel including demand generation, content, outbound, sales, and GTM engineering, which means you will not only define strategy but also test hypotheses in market, learn quickly, and scale what works. At the same time, you will support our established DMO business with excellent brand and product marketing, ensuring it remains strong while you lead expansion into new verticals.
What you'll do:
- Rapidly identify and prioritize new markets by testing assumptions in industries like agencies, OTAs, hotels, and attractions, and quickly zeroing in on what drives adoption
- Build and refine positioning, messaging, and packaging in market, using experiments and real customer feedback to iterate fast and find what resonates
- Translate positioning into campaigns, outbound plays, and sales motions, then deploy them full funnel to generate pipeline and learn from results
- Design and test GTM hypotheses by rapidly translating positioning into campaigns, outbound plays, or sales motions, then testing them full funnel to generate signal and pipeline
- Lead a cross functional GTM team: Demand Generation Manager – campaign strategy and execution, Social Media Manager – brand narrative, content, and community,Account Executive – sales conversations and deal closing, GTM Engineer – integrations, data flows, and marketing infrastructure,Outsourced BDRs – outbound opportunity generation
- Measure and iterate by establishing clear KPIs and running experiments to quickly learn what works, doubling down on winning motions and pivoting where needed
- Support DMO go to market team with brand and product marketing expertise
- Represent CrowdRiff externally by joining prospect conversations, attending industry events, and occasionally speaking on stage to evangelize Creators
Ideally you'll have:
- You have successfully taken a product from zero to one by launching a new product or breaking into new verticals, proving you can find traction quickly in ambiguous markets
- You are a product marketer at heart, but one who prefers testing assumptions in market over polishing slide decks, and you know how to turn insights into action fast
- You have built or led a cross functional GTM team spanning demand generation, content, outbound sales, and marketing ops or engineering, and you know how to keep them moving quickly toward results
- You balance strategy and execution, comfortable directing others and reviewing their work, but just as ready to roll up your sleeves to refine messaging, run a test, or jump on a call
- You are data driven and experimental, using evidence from fast iterations to decide when to double down and when to pivot
- You are AI native and fluent with tools like HubSpot, Clay, Segment, Lovable, Cursor and ChatGPT, and eager to integrate emerging technologies into GTM workflows
- You thrive in fast moving and ambiguous environments and are energized by working closely with customers, prospects, and colleagues to discover and unlock new opportunities
Creators by CrowdRiff is the leading creator content marketplace for travel and hospitality. Think of it as the Uber for creator content: we connect brands with a vetted network of creators to deliver authentic, high quality video at scale. Our managed marketplace is unique and operationally hard to run, but that is exactly what sets us apart and allows us to consistently deliver exceptional results for brand marketers.
Our creators have already delivered 14,000+ shoots across North America, helping destinations, hotels, attractions, and agencies bring their stories to life with content that resonates. We hold ourselves to a high standard in both the quality of the content and the experience we provide to brands and creators alike.
We are a Toronto based company with a remote team across Canada. At CrowdRiff, you will join a passionate and collaborative group that values creativity, experimentation, and impact. By joining us, you will have the opportunity to shape the growth of our fastest growing product, expand it into entirely new markets, and directly influence the future of creator content in travel and hospitality.
Why CrowdRiff?
At CrowdRiff, we don’t just believe in wow-ing our customers, but also our employees. That’s why, in addition to your competitive salary and benefits plan, we offer perks like:
Well-being & growth:
🍼 Parental leave
📚 Extended learning and development opportunities through our DevDollars program
💰 Equity incentives
Flexibility at work:
☀️ Feel-Good Fridays:Enjoy a half-day off every other Friday in summer
🗓️ No-meeting Fridays year-round
💻 Flexible work hours
🎉 Regular team socials & team events
Travel:
⛱ Up to 8 weeks of vacation
💲 Up to $3000 towards your next trip
🌍 Travel and work from a country of your choice for 90 days
🧳 Access to a personal travel concierge
Want to hear more? Visit our website and learn more about our team.
Upon request, CrowdRiff will provide job applicants with any accommodations they may require for the interview process, candidate assessments, and all other applicable steps within the recruitment and selection process. When requested, CrowdRiff will consult with the applicant to provide suitable accommodations.
CrowdRiff is proud to be a diverse and equal opportunity employer and as such does not discriminate on the basis of race, colour, religion, sex, national origins, age, sexual orientation, disability or any other characteristic protected by applicable laws. Selection decisions are solely based on job-related factors.
Top Skills
Chatgpt
Clay
Cursor
Hubspot
Lovable
Segment
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