Lead ASO strategy and execution for live-service mobile games and new launches: roadmap and A/B tests, AI-driven metadata creation and localization, storefront asset management across iOS/Google Play/Epic/Steam, KPI reporting, competitor and keyword analysis, and cross-functional coordination with PMM, PRM, Creative, and Data Science to model growth and optimize post-launch retention.
At Kabam, we’re constantly raising the bar of excellence in free-to-play gaming. We hire for passion and diversity so that we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture, and a drive to do what it takes to make great games. And this is where you come in...
Reporting to the Senior Growth Marketing Manager, the Growth Marketing Manager, ASO (Contract) will unify ASO strategy and execution into a single point of contact to ensure streamlined strategy and execution. This role is critical for driving organic growth for live service titles like MCoC and Shop Titans, while leading the Go-To-Market (GTM) strategy for upcoming new title launches.
In this role, you can expect to:
- Roadmap Management: Develop the ASO roadmap, balancing default page optimizations with a robust A/B testing schedule of 3–5 tests per month per game.
- Semantic Optimization: Develop strategy and execution to align with ongoing platform changes driven by AI.
- AI-Driven Workflows: Utilize generative AI tools to scale high-volume metadata creation, localize for target markets, and perform sentiment analysis on competitor reviews.
- Storefront Operations: Lead end-to-end execution across iOS, Google Play, Epic, and Steam, including uploading assets and managing storefront asset sheets.
- Creative & Keyword Optimization: Collaborate with Creative Services (CS) to brief and iterate on high-impact assets like icons, screenshots, and feature graphics.
- Launch Readiness (New Title): Lead ASO requirements for new game preparation, including soft launch testing roadmaps and post-launch optimization.
- QA & Compliance: Review all store pages before submission and act as the final sign-off for the PRM release gate.
Technical & Social Health: Monitor app store trends, competitor strategies, and algorithm changes to maintain visibility rankings. - Strategy Consulting: Advise on platform best practices for App Event Cards across the portfolio to optimize performance, partnering closely with PMM and Creative Services (CS).
- Execution: Support Product Marketing in areas that are needed such as (but not limited to) execution, including copywriting, creative ideation/project management, etc.
- Cross-Functional: If necessary, coordinate with PMM, PRM, CS, and BD to align ASO efforts with game calendars and platforms featuring opportunities.
- Maintenance: Maintain the Platform Event Card Mastersheet and track performance metrics.
- Holistic Reporting: Monitor ASO KPIs (Impressions, Page Views, Downloads, CVR) and provide weekly/quarterly recaps.
- Stakeholder Reporting: Deliver weekly, monthly, and quarterly performance recaps to cross-functional stakeholders.
- Market Intelligence: Conduct thorough keyword research and competitor analysis to identify high-impact optimization opportunities.
- Growth Modeling: Partner with Data Science to build forecasting models and evaluate the business impact of storefront optimizations.
- Behavioral Analysis: Track post-install engagement and retention signals, as the 2026 algorithm increasingly rewards sustained user value over simple download velocity.
- Industry trends: Share ongoing trend updates that are impacting our organic installs and store presence to major stakeholders. Ensure to provide up to date information in real time and insights on how this can impact Kabam’s business.
ASO Strategy & Execution
Platform Marketing & Event Cards
Analysis, Reporting & Synergy
To be successful in this role, your background includes:
- Experience: 2+ years in Growth Marketing and ASO within the mobile gaming industry.
- Platform Expertise: Deep knowledge of modern app store algorithms, including Apple's NLP intent matching and Google’s AI-organized "Guided Search".
- AI Tooling: Proficiency in AI-specific ASO tools (e.g., AppTweak) and LLMs for workflow efficiency.
- Analytical Skills: Strong data-driven mindset with the ability to build growth models and forecast install impact.
- Project Management: Ability to manage high-volume storefront setups (iOS, Google Play, Epic, Steam) and track all changes meticulously.
Excited by this opportunity? Kabam is dedicated to growing our diverse and inclusive workforce, so if your past experience doesn’t perfectly match the listed requirements we encourage you to apply anyways - you could be a great fit for this or other positions.
We invite you to apply now and start the conversation with us. Together, we can create and support some of the best games ever made and entertain the world!
About Kabam
Kabam is a world leader in developing entertaining, immersive, and highly social multiplayer games, bringing high-quality graphics, next-generation technology, and revolutionary gameplay to players around the world.
Kabam’s games, Marvel Contest of Champions, Shop Titans, and more have generated hundreds of millions of downloads and have received multiple awards including Apple’s Editor’s Choice and Google Play’s Best Game of the Year.
Founded in 2006, Kabam has studios and offices in Vancouver & Montreal in Canada, and Los Angeles & San Francisco in the United States. Kabam is a wholly-owned subsidiary of Netmarble Games.
Kabam is an Equal Employment Opportunity employer committed to building a diverse and equitable workplace, and inclusive environment for all existing and potential employees. Employment decisions are based on candidate qualifications and business need, not race, color, ancestry, place of origin, age, sex (including pregnancy), gender identity or expression, sexual orientation, political belief, religion, creed, marital or family status, medical condition, genetic information, physical or mental disability, military or veteran status, prior criminal conviction or any other protected class in accordance with federal, state or provincial and local laws and ordinances. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.
Kabam Vancouver, British Columbia, CAN Office
1118 Alberni St, Vancouver, British Columbia, Canada, V6E 1A5
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