This role involves defining marketing objectives, driving strategies, empowering teams, and managing marketing efforts across multiple platforms to achieve growth.
Responsibilities:
1.Define objectives for the Marketing function in partnership with the senior leaders of the organization and of the leadership team
2. Drive implementation / execution of Marketing strategies and tactics to achieve key results as set on a quarterly and annual basis
3. Empower Marketing team leads across the business units to succeed in their roles and deliver commercial outcomes across our product suite
4. Empower our Local and Community Management teams to grow the addressable market for our products and the overall CoinMarketCap ecosystem
5. Instill a culture of practice, performance, and data orientation through consistent project management across social media, web, chat, content, and video assets
6. Support and enable the Brand and PR teams to tell a compelling and coherent narrative about CoinMarketCap and the role of the company and its products in the emergence of the decentralized web
Requirements:
1. 10+ years of experience in technology, financial services, or fintech companies, of which 5 was focused on a leadership or management role in a Marketing function
2. Demonstrated track record of delivering on growth metrics, such as web traffic, leads, client conversions, and revenue generation
3. Understanding of how to manage a complex portfolio of products with multiple brands, customer audiences, and conversion funnels
4. Experience managing to a budget and making trade-off decisions between marketing programs, based on quantitative analysis and product outcomes
5. Strong project management capability and detail orientation
6. Experience growing passionate user or developer communities in order to catalyze market adoption of technologies
7. Ability to effectively manage a complex, remote-first team with a diverse set of backgrounds, opinions, and working styles
8. A collaborative approach to working with senior stakeholders with a variety of reasoned views and expectations
9. Ability to leverage a professional network to achieve business objectives, and grow the team as the business matures
Similar Jobs
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Lead enterprise architecture engagements for strategic customers, translating business priorities into ServiceNow solutions and integrated technology strategies. Engage executives through the CIO/CTO level, design cloud and platform architectures, conduct workshops, communicate technical concepts, and provide thought leadership. Collaborate with customers, partners, sales teams, and internal stakeholders across IT transformation, enterprise service management, digital products, PaaS, AI/ML, data, DevOps, and integration domains.
Top Skills:
AIAi/MlAnalyticsBianBig DataCloud PlatformsDevOpsHuman-Centered DesignIt4ItMobilityPaasSaaSServicenowSystem IntegrationTm ForumTogafZachman
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Lead cloud security engagements for Canadian energy and utility customers: support pre/post-sales, answer questionnaires, run customer security calls, investigate incidents, analyze cloud and AI threats (Agentic AI/GenAI), propose design remediations, and lead cross-functional teams.
Top Skills:
Agentic AiArmisCloud OperationsCritical Infrastructure SecurityGenaiIotItilItsmMedical Device SecurityOtServicenow Itom
Cloud • Information Technology • Productivity • Security • Software • App development • Automation
Leads the technical direction and implementation of large-scale product features. Builds secure, reliable, maintainable, and well-tested full-stack software; evaluates technical trade-offs; collaborates with product and design teams; resolves production issues; contributes to reviews and documentation; and mentors junior engineers.
Top Skills:
AngularjsChaiCSSCypressGraphQLHTML5JavaJavascript (Es6)JestMochaNode.jsReactRest ApisSQLVue
What you need to know about the Vancouver Tech Scene
Raincouver, Vancity, The Big Smoke — Vancouver is known by many names, and in recent years, it has gained a reputation as a growing hub for both tech and sustainability. Renowned for its natural beauty, the city has become a magnet for professionals eager to create environmental solutions, and with an emphasis on clean technology, renewable energy and environmental innovation, it's attracted companies across various industries, all working toward a shared goal: advancing clean technology.
