Who we are:
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
Visit gomotive.com to learn more.
We’re looking for a creative, results-driven marketer to lead Motive’s global gifting and direct mail programs within the Field Marketing organization. In this role, you’ll design and scale campaigns that drive meetings, accelerate pipeline, and create meaningful connections with prospects and customers across our Enterprise and Mid-Market segments.
You’ll collaborate closely with regional Field Marketing, Campaigns, Sales, SDR, and Marketing partners to bring Motive’s brand to life through thoughtful, personalized experiences that span regions and segments. This is an opportunity to take a fast-growing channel to the next level—combining creativity, operational excellence, and measurable business impact.
You’ll own, scale, and optimize Motive’s global Direct Mail and Gifting Program, driving measurable ROI through creative, personalized experiences that convert target accounts and deepen customer relationships. The ideal candidate balances strategic thinking, operational rigor, and a passion for testing and learning what works to drive tangible results.
- Own the strategy, execution, and global coordination of Motive’s direct mail and gifting programs spanning North America and select international regions.
- Partner cross-functionally with Field Marketing, Campaigns, Sales, and SDR teams to identify target accounts and align gifting initiatives with territory goals and campaign priorities.
- Manage vendors and gifting platforms to ensure a consistent brand experience, operational efficiency, and localized execution across all regions.
- Develop and test new program concepts from meeting incentives and event follow-ups to customer appreciation and account expansion campaigns to drive engagement and accelerate pipeline.
- Measure and analyze program performance, tracking gift-to-meeting, meeting-to-opportunity, and pipeline conversion metrics to identify what drives the strongest ROI.
- Collaborate with Marketing Operations and Analytics to ensure proper campaign setup, attribution, and visibility within Salesforce and marketing dashboards.
- Build scalable playbooks and toolkits that empower regional teams to launch localized gifting programs independently while maintaining brand and data integrity.
- Oversee global swag strategy and inventory management, ensuring alignment with brand standards, regional needs, and event or gifting programs to maximize impact and operational efficiency
- Own budgets and reporting for global gifting initiatives, continuously optimizing spend to deliver measurable business outcomes.
Impact in the First 6–12 Months
- Launch an integrated global gifting and direct mail calendar aligned with Field Marketing, Campaigns, and Sales priorities.
- Standardize program operations and vendor processes to improve scalability, quality, and speed of execution.
- Deliver measurable ROI by increasing gift-to-meeting conversion rates and pipeline generated per dollar spent.
- Develop and roll out improved regional toolkits and playbooks enabling field teams to execute localized gifting campaigns with brand and data consistency.
- Build a performance dashboard with Marketing Operations to track campaign attribution and influence on pipeline.
- Identify and test new gifting concepts or audience segments that produce incremental meeting and opportunity creation.
Based on Company and Segment Goals:
- Enterprise: Deepen account penetration and accelerate deal velocity through executive-level gifting campaigns and customer expansion initiatives.
- Mid-Market: Drive new logo acquisition and first-meeting creation with scalable, high-volume gifting and direct mail campaigns tied to regional pipeline goals.
- International: Establish program foundations in Canada, Mexico, and the UK/EU markets—testing localized gifting concepts, vendors, and cultural nuances to drive early traction.
- Cross-Segment: Ensure alignment with Field Marketing and Sales OKRs to deliver measurable growth in influenced and sourced pipeline, with clear visibility into ROI and conversion metrics.
- 3+ years of B2B marketing experience in Field Marketing, Demand Generation, or ABM within SaaS or technology companies.
- Hands-on experience running direct mail or gifting programs using platforms like Sendoso, Postal.io, or Reachdesk.
- Strong project management and organizational skills, with experience coordinating across time zones or global teams.
- Proven ability to collaborate closely with Sales and SDR organizations to drive meeting and pipeline goals.
- Analytical mindset with experience tracking and communicating ROI and pipeline impact.
- Creative thinker who enjoys blending strategic vision with hands-on execution.
- Excellent written and verbal communication skills, with strong attention to detail and brand consistency.
Pay Transparency
Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits.
The compensation range for this position will depend on where you reside. For this role, the compensation range is:
Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
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The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.
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Motive Vancouver, British Columbia, CAN Office
1055 West Georgia Street, 21st Floor, Office 2141, Vancouver, BC, Canada, V6E 3P3
