FLiiP is on a mission to modernize the fitness industry through our all-in-one SaaS platform. We help commercial gyms and multi-location operators streamline their operations, increase member retention, and unlock smarter growth across the entire member journey. Backed by leading investors and part of the Google for Startups Accelerator, we’re scaling rapidly across North America.
At FLiiP, we believe that content isn’t just part of marketing—it’s the front line of growth. In today’s GTM landscape, content needs to move fast, deliver value, and punch above its weight. We expect our marketers to think like builders and operate with leverage. That means embracing AI-native tools and workflows to go from idea to output faster, run smarter content experiments, and create content that actually drives business outcomes.
Role Overview:We’re hiring a Content Marketing Manager—a full-stack content creator and strategist who can lead our content engine from top to bottom. You’ll be FLiiP’s first dedicated content hire, responsible for setting the strategy, producing content across multiple formats, and building a repeatable system that scales.
You’ll work closely with the CGO, growth team, and subject matter experts (like gym owners, sales leaders, and product managers) to create content that speaks to our ICP: commercial gym operators in the U.S. and Canada. You’ll also own FLiiP’s marketing website and blog—making sure content not only performs, but gets seen.
This is a 100% remote role, based in Canada.
Key Responsibilities:
- Own the Full Content Lifecycle: From strategy and planning to production and distribution—build FLiiP’s content engine from scratch and make it a core GTM asset.
- Lead with Content Experiments: Launch and measure content campaigns with clear hypotheses. Use learnings to double down or pivot fast. Think in sprints, not just calendars.
- Create Across Formats: Write and produce content across blog posts, social content (LinkedIn), video scripts, customer stories, guides, email copy, and more.
- Own and Manage the Website: Maintain and update our marketing website and blog (WordPress), including content publishing, layout, optimization, and integrations. Leverage HubSpot for forms, automation, and distribution.
- Leverage AI to Scale Smartly: Use tools like ChatGPT, Jasper, Claude, Descript, Runway, Typeframes, and Notion AI to move faster without sacrificing quality. Bring structure and creativity to AI-augmented workflows.
- Collaborate Across GTM: Work with design, growth, product marketing, and sales to align messaging and deliver content that moves the needle across the funnel.
- Fill Gaps with Freelancers (When Needed): Identify content gaps and bring in freelance writers, video editors, or designers to support key campaigns. But at your core, you’re a doer and creator—not a coordinator.
- SEO and Distribution: Optimize long-form content for discoverability, repurpose content across channels, and ensure high-value content gets the visibility it deserves.
Requirements
- 4–7 years of experience in content marketing or content creation preferably in a fast-moving B2B SaaS or startup environment.
- Proven track record of developing and executing content strategies that support growth, demand gen, and thought leadership.
- Hands-on experience creating content across multiple formats: written, short-form, social, email, and video.
- Strong working knowledge of WordPress and HubSpot, including CMS, blog publishing, form setup, and basic site updates.
- Comfortable using AI tools as creative and execution accelerators. You’ve likely tried and tested platforms like ChatGPT, Descript, Jasper, and Notion AI—and know how to integrate them into your daily workflow.
- A strong portfolio of content that shows clarity, structure, creativity, and relevance to an ICP or market segment.
- Operates like an owner—proactive, self-managing, and motivated by impact.
- Strong collaboration skills—comfortable working with leadership, subject matter experts, and peers across departments.
- Experience marketing to small business owners or operators (e.g., gyms, fitness studios, franchises)
- Familiarity with performance content and writing for conversion
- Experience managing a brand voice across written and video formats
Benefits
- Competitive compensation package
- 100% remote-first work (Canada-based role)
- Health & Insurance Benefits: FLiiP covers 50% of group plan premiums
- A fast-moving, execution-first culture where experiments are welcomed and speed is celebrated
- A high-leverage role with full ownership of your stack, strategy, and roadmap
- A tight-knit team, direct collaboration with executive leadership, and the chance to shape a category-defining product
If you’re a content operator who loves building from zero, experimenting with new formats, and using AI tools to work faster and smarter, we’d love to hear from you! 🚀
