At Delta Faucet, we are committed to transforming everyday experiences with water through innovative products and exceptional service. As a leader in the plumbing industry, we take pride in our dedication to quality, sustainability, and customer satisfaction. We believe that diverse perspectives strengthen our mission to create solutions that inspire and elevate the lives of all our customers. We welcome individuals from all backgrounds to join us on this journey toward inclusivity and excellence.
Your Role at Delta Faucet
The eCommerce B2B Channel Marketing Manager’s primary responsibility is to develop marketing strategy to build loyalty and consideration with Pros who shop online. They will be an expert in this fast-growing segment of the market and responsible for developing a comprehensive marketing strategy to achieve annual revenue growth goals. This role partners closely with the eCommerce and brick & mortar sales teams to manage the channel strategically as one winning team.
Responsibilities
- Develop and execute the strategic roadmap for the B2B eCommerce channel.
- Conduct target audience research and segment analysis
- Develop programs to build Delta’s pro relationships online
- Identify and activate opportunities to grow the professional installer segment through targeted B2B marketing.
- Parter with brand to develop digital content for B2B pro marketing
- Develop sales enablement content, training materials and host training for B2B pro sales representatives
- Collaborate cross-functionally with sales, marketing, product, and digital teams to align channel initiatives.
- Monitor performance metrics and KPIs to ensure channel growth and profitability.
- Stay current on industry trends, technologies, and customer behaviors to inform strategy.
- Partner with Brand to execute full funnel campaigns and strategies in eCommerce
Qualifications
- 5 Years of Experience in B2B Marketing, Home Improvement Marketing, Retail or eCommerce
- Omni-channel marketing experience preferred; Passion for digital marketing
- Ability to quickly adapt and change to a continuously evolving market
- Strong analytical capability – must be able to analyze data to inform decision making
- Collaborative mentality with ability to build relationships with customer
- Degree in Marketing, Analytics, Business or related field
Other Considerations: Strategic marketing leader with a drive for results. Comfortable building new programs. Willing to adapt to a quickly changing environment. A successful candidate will use data to drive a marketing strategy and decision making. Collaborative teammate who can establish relationships, both internally and externally.
Why Join Us?
At Delta Faucet Company, our people are our greatest assets. We value different perspectives and fostering an inclusive environment. You’ll have the opportunity to shape the future of our brand, working alongside passionate professionals committed to excellence and innovation. Join us to lead progressive growth and make a significant impact within a leading organization.
Here are some of the benefits we offer for your personal and professional growth:
- Culture: Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
- Wellbeing: Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
- Learning & Development: LinkedIn Learning access; internal opportunities to work on projects cross-company.
- Social Impact: Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe.
Delta Faucet Company (the “Company”) is an equal opportunity employer and we strive to employ the most qualified individuals for every position. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all people involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.
Delta Faucet Company is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.
E-Verify Participation Poster: English & Spanish
E-verify Right to Work Poster: English, Spanish
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