Director of Smart Tracking & AdTech Integration (Canada)

Director of Smart Tracking & AdTech Integration (Canada)

DFO Global Performance Commerce (GPC)
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Own the Data. Master the Tech. Drive Global Growth.
Step into a high-impact role where your coding skills, data mindset, and tracking mastery directly power $100M+ in digital performance revenue. Join GPC and become the backbone of attribution for the world’s top-performing eCommerce funnels.

About GPC
DFO Global Performance Commerce (GPC) is a global leader in digital advertising infrastructure. We partner with brands and entrepreneurs to launch, scale, and dominate in e-commerce using data, speed, and world-class tech. With teams across North America, Europe, and Asia, we’re hiring in Canada for a strategic role that bridges programming, data, and marketing.

Your Mission
As the Director of Smart Tracking & AdTech Integration, you'll lead the engineering and optimization of our performance tracking systems. You’ll be the point person for all things Everflow, attribution, and data infrastructure. Your job: make sure every click, lead, and sale is tracked, validated, and visualized—with zero gaps.

What You’ll Do
- Lead Everflow Strategy: Implement and maintain Everflow tracking across campaigns, partners, and platforms—configuring postbacks, click URLs, and S2S integrations.
- Code Clean Funnels: Write, test, and deploy tracking logic across HTML/CSS/JavaScript landing pages and Shopify checkouts.
- Build Integrations: Connect Shopify, CTRwow, Klaviyo, and payment CRMs using Python, REST APIs, and webhook flows.
- Diagnose Fast: Spot data breaks, troubleshoot partner errors, and resolve tracking issues in real time.
- Create Systems: Build tagging standards, documentation, and reusable tracking modules for rapid deployment.
- Support Growth: Collaborate with media buyers, analysts, and developers to ensure all campaigns track cleanly and scale predictably.

Tech Stack You’ll Use
- Everflow (Postbacks, partner setup, container tags)
- JavaScript (Custom events, click logic, error debugging)
- Python (Backend tracking and API integrations)
- HTML5/CSS3 (Pixel and event embedding on-page)
- SQL (Attribution queries, data validation)
- Shopify (Custom checkout scripts, API hooks)
- Google Tag Manager (Container builds, triggers, variables)
- REST APIs (CRM, analytics, and marketing platform integrations)

What You Bring
- Deep experience with Everflow or similar tracking platforms (e.g. TUNE, HasOffers, Impact)
- Strong front-end coding skills: HTML, CSS, JavaScript
- Backend scripting and automation with Python and APIs
- A meticulous approach to data accuracy and tracking hygiene
- Excellent troubleshooting instincts and problem-solving speed
- Confidence leading technical projects, documenting processes, and mentoring others
- Strong English communication and ability to explain tech to non-tech teams

Why Work with GPC in Europe?
- Global Reach, Local Roots: Play a pivotal role in our European team while collaborating with elite talent worldwide.
- Autonomy & Innovation: Architect systems that scale globally—your ideas won’t sit in a queue.
- Career Velocity: Elevate fast in a results-first culture that rewards ownership, performance, and impact.