The Director of Marketing and Regional Operations will lead regional office operations, oversee marketing strategies, and foster team development and high performance. Responsibilities include implementing service delivery models and managing client experiences in special markets.
Job Description
Company
Director, Marketing & Regional Operations – Special Markets, Group Benefits & Retirement Solutions
Build the future with usAre you driven by the world of group benefits, special risk markets, and client experience excellence, and eager to contribute to a company whose purpose is to ensure that clients feel confident and secure about their future? As our Director, Marketing & Regional Operations, you will play a key role in leading regional operations, elevating the customer journey, and shaping the marketing strategy for the Special Markets line of business.
This role offers an exceptional opportunity to bring forward your expertise while thriving in a caring, trustworthy, and people‑centric environment that fosters collaboration, innovation, and continuous development.
What you will accomplish with usAs the Director, you will be at the heart of our mission. Your primary responsibilities will include:Operational Excellence & Service Delivery
At iA, we believe in potential and value diverse experiences. If this role inspires you, we encourage you to apply—we want to get to know you!***The typical hiring range for this position is starting at 135,000 CAD per year; the base salary offered may vary depending on knowledge, skills, years of experience, and internal equity related to the role. At iA, we are committed to offering a fair, equitable, and market-based compensation structure. Our market data is updated annually to reflect the most current market conditions. *** The candidate can be located anywhere in Canada with travelling every quarter to regional offices.
#LI-ML2#LI-hybridLocation(s)Vancouver, British ColumbiaOther Possible Location(s)Toronto, OntarioBuild the future with usAre you driven by the world of group benefits, special risk markets, and client experience excellence, and eager to contribute to a company whose purpose is to ensure that clients feel confident and secure about their future? As our Director, Marketing & Regional Operations, you will play a key role in leading regional operations, elevating the customer journey, and shaping the marketing strategy for the Special Markets line of business.
This role offers an exceptional opportunity to bring forward your expertise while thriving in a caring, trustworthy, and people‑centric environment that fosters collaboration, innovation, and continuous development.
What you will accomplish with usAs the Director, you will be at the heart of our mission. Your primary responsibilities will include:Operational Excellence & Service Delivery
- Lead regional office operations (administration, client service, underwriting) to meet service, quality, and turnaround standards.
- Leverage continuous improvement models (A3, Kaizen, DMS) to ensure scalability.
- Implement the Fast, Friendly, First touch (FFF) model to maximize first‑contact resolution and simplify the end‑to‑end client journey.
- Provide direction on all aspects of special risk underwriting, quotations, policy issuance, amendments, and renewals while supporting sales teams and clients.
- Build and execute comprehensive marketing strategies and campaigns.
- Conduct quantitative and qualitative market analysis with Distribution teams.
- Identify and activate profitable growth opportunities with Affinity, Partnerships, and cross‑functional stakeholders.
- Provide market intelligence and ensure product positioning reflects competitive advantages.
- Support the development and deployment of new products with Actuarial, Underwriting, Administration, and Claims teams.
- Lead presentations to clients, partners, and internal stakeholders.
- Develop cross‑sell strategies within Special Markets and across iA divisions.
- Provide strategic input on digital transformation initiatives supporting voluntary product sales.
- Develop team skills and versatility, fostering a culture of high performance and innovation.
- Implement initiatives to enhance team capabilities and operational effectiveness.
- Collaborate with senior leadership on escalation and issue‑resolution processes.
- Is recognized for exceptional leadership and team‑management capabilities.
- Demonstrates strong communication, analytical, and synthesis skills.
- Brings solid knowledge of the group benefits and/or special risks market.
- Excels at planning, organizing, and setting clear priorities.
- Applies Lean philosophy consistently in leadership practices.
- Is action‑ and results‑driven, with strong teamwork orientation.
- Holds 8+ years of experience in insurance or financial services, including 5+ in management.
- Advanced knowledge of the English language, as the person will be required to communicate, negotiate, and plan with external vendors and English-only stakeholders. Will also manage a team with members english-only on a daily basis.
- A workplace where learning, development, and excellence go hand in hand.
- A healthy, safe, inclusive, and equitable environment where everyone can thrive.
- A flexible hybrid work environment with inspiring and innovative workspaces.
- Competitive benefits: Flexible group insurance, retirement plan, share purchase plan, vacation and well‑being days, telemedicine, EAP, ergonomic equipment program, performance bonus, product discounts, and more.
At iA, we believe in potential and value diverse experiences. If this role inspires you, we encourage you to apply—we want to get to know you!***The typical hiring range for this position is starting at 135,000 CAD per year; the base salary offered may vary depending on knowledge, skills, years of experience, and internal equity related to the role. At iA, we are committed to offering a fair, equitable, and market-based compensation structure. Our market data is updated annually to reflect the most current market conditions. *** The candidate can be located anywhere in Canada with travelling every quarter to regional offices.
Company
iA Financial Group
Posting End Date2026-02-11Company OverviewiA Financial Group* is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 25,000 advisors who have chosen us for their insurance, savings, and wealth management.
With over $200 billion in assets and half a billion invested in technological innovation, we’re a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it’s by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate.
At iA, we’re invested in you.
* iA Financial group includes the following entities: iA Services financiers, iA assurance auto et habitation, iA Gestion privée de patrimoine, PPI Management, Investia, iA Gestion de placements, Prysm, iA Clarington, Michel Rhéaume et associés, Garanties Nationales, WGI Manufacturing, WGI Service Plan Division, Lubrico, iA Financement auto Our Commitment to Diversity and InclusionAt iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability.
Please note that if you need help or assistance to make the recruitment process more accessible for you, please Contact us here. Someone from our team will be happy to assist you with your needs.
Top Skills
A3
Dms
Kaizen
Lean Philosophy
iA Financial Group Vancouver, British Columbia, CAN Office
988 W Broadway, , , Vancouver, British Columbia, United States, V5Z 1K7
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