Digital Marketing Manager

The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.

Note: Applications will be accepted until 11:59 PM on the Posting End Date.

Job End Date

This is a term role, with the end date in June 2028.

At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career. 

Job Summary

UBC Sauder School of Business is one of the world’s leading business faculties. The school consistently ranks among the top 100 in the world and is recognized internationally for excellence in research and learning, an outstanding faculty and unmatched global partnerships. A collaborative and respectful culture within which all members of our community can thrive is a key principle in our strategic plan, and one that underpins our educational mission.

We acknowledge that UBC Sauder at the Vancouver Point Grey campus is situated on the traditional, ancestral and unceded territory of the Musqueam. We acknowledge that UBC Sauder at UBC Robson Square is situated on the traditional territory of the Musqueam, Squamish and Tsleil-Waututh.

The Marketing and Communications department at UBC Sauder leads initiatives to build the brand and reputation of the school, both in domestic and global markets, and develops marketing and communication strategies to promote business objectives, including recruitment, student experience, fundraising and alumni and community engagement.

A key member of the UBC Sauder's Marketing and Communications department, the Digital Marketing Manager plays a lead role in overseeing marketing projects across the school's diverse program portfolio. The Marketing Manager acts as the key liaison within UBC Sauder central marketing and communications team responsible for driving forward marketing and communications initiatives for the school.

The Digital Marketing Manager provides strategic guidance, planning and marketing project management in order to facilitate effective execution of marketing targeted to key stakeholder groups, and to enhance the image and reputation of UBC Sauder. Key elements include branding and marketing guidance and support, ensuring that UBC Sauder's brand is effectively conveyed through marketing and communications materials. The Digital Marketing Manager is responsible for leading the tactical planning and execution of marketing and communication projects for a variety of initiatives, including event marketing and promotions, collateral materials, website content, email marketing collateral, digital marketing tactics, advertising and more. The Manager is responsible for ensuring clear communication with all relevant stakeholders, on-time and on-budget completion of projects, brand consistency, and a high degree of quality across materials.

The Digital Marketing Manager plays an important role in helping the school achieve its business objectives/results, ensures strategic marketing and communications to stakeholder groups are aligned with the organization's brand and effectively implemented, and facilitates sound strategies for stakeholder engagement.

Organizational Status

Reports to the Director, Performance Marketing and Growth. Regularly liaises, interacts and collaborates with business unit stakeholders, as well as with employees from other areas of UBC Sauder.

Liaises regularly with various stakeholders in other departments, such as managers, division heads, and program coordinators, and manages work with a variety of suppliers (agencies, copywriters, photographers, printers, etc.).

Work Performed

• Provides ongoing support to stakeholder teams on marketing planning, strategies, and tactics that help drive their marketing objectives and business development goals.
• Provides advice and counsel to internal stakeholders on marketing planning and strategies to support business objectives and goals.
• Plans, manages and implements marketing and communications activities, ranging from print materials, e-mail campaigns, event promotions, advertising, and web and digital media, while leveraging the unit’s integrated strategy and cross functional processes in order to ensure brand strategy and marketing direction are aligned across all platforms and communication channels.
• Facilitates regular communications between stakeholder and Marketing and Communications, provides marketing oversight and strategic counsel on projects ensuring full alignment on strategies and current/upcoming initiatives.
• Formulates project requirements, developing creative briefs for design agencies, creating project plans and timelines, managing estimates and budgets, coordinating feedback and approvals, and managing project communications between internal stakeholders and vendors to ensure projects are completed and delivered in an efficient and fluent manner.
• Manages execution of marketing initiatives including resourcing of marketing/branding assets, budgeting, vendor sourcing, and aspects of marketing production.
• Manages all project aspects from start to completion, including requirement gathering, vendor briefing, creative development, coordination, communications, budget, timelines, feedback, and approvals, with thorough attention to workflow efficiency and accuracy.
• Liaises with external vendors, e.g. agency/creative firms, copywriters, photographers and videographers, ad sales reps, and printers, to facilitate the production of marketing and communications materials.
• Contributes to brand and marketing planning, ensuring stakeholder goals and interests are communicated and integrated into the school's broader marketing plan.
• Performs strategic communications duties as required, including developing strategic messaging for advertising and brochures, copywriting for print and online communications, editing, and proofreading.
• Manages execution of tactical elements in support of the activities, ranging across campaigns, advertisements, e-blasts, invitations, direct mail campaigns, web communications, and other online or traditional marketing collateral.
• Contributes to the ongoing efforts of the Marketing and Communications department in supporting internal stakeholders' marketing needs by ensuring available assets, resources, guidelines, standards, and protocols are being leveraged and utilized effectively.
• Identifies new needs as they arise and supports the Director, Marketing and Customer Experience in implementing new resources, policies, and procedures as they are developed.
• Oversees work performed by the Marketing Specialist.
• Performs other duties as required.

Consequence of Error/Judgement

The Digital Marketing Manager represents the UBC Sauder School of Business, the University, and its stakeholders. Incorrect decisions/judgment will directly affect the school and the University's reputation within the community at large. Incorrect decisions would have impact on the employment of students, the success and operations of the programs, and the reputation of the school and the University.

Supervision Received

Reports to the Director, Performance and Growth Marketing.

Supervision Given

Manages and oversees work performed by the Marketing Specialist. Hires and manages external suppliers such as agencies, designers, photographers, videographers, and printers.
Minimum Qualifications
Undergraduate degree in a relevant academic discipline. Minimum of three years of related experience, or the equivalent combination of education and experience.
- Willingness to respect diverse perspectives, including perspectives in conflict with one’s own

- Demonstrates a commitment to enhancing one’s own awareness, knowledge, and skills related to equity, diversity, and inclusion

Preferred Qualifications

• Degree in business or communications is preferred.
• Experience in a marketing and communications management, project management, or coordination capacity.
• Experience with Salesforce CRM and Salesforce Marketing Cloud.
• High level of analytical and research skills with experience in data-driven decision-making.
• Demonstrated strong project management skills, exceptional time management and problem-solving skills, as well as a proven track record in delivering result-driven marketing and communications projects.
• At least two years of experience managing digital campaigns and/or web initiatives, with a solid understanding of digital design, social media content, online production, and analytics.
• A successful track record working with creative service providers, such as agencies, designers, copywriters, photographers, and videographers.
• Experience working within a complex organizational structure with multiple stakeholders.
• Understanding of the academic and public sector environment is an asset.
• Exceptional communication and interpersonal skills and a commitment to excellent customer service.
• Strong attention to detail.
• An aptitude for design and visual aesthetics, and a strong understanding of graphic and communications design principles.