The Digital Experience & SEO Specialist will optimize the website, drive growth through SEO, manage CMS updates, and collaborate with teams to enhance digital experiences.
At Mattermost, we build the #1 collaborative workflow solution for defense, intelligence, security, and critical infrastructure organizations. Trusted by governments, financial institutions, and technology companies, our platform enables secure, efficient operations for the world’s most critical teams.
We’re dedicated to empowering organizations to operate with confidence, reducing risks, and accelerating productivity. Guided by our core values of Customer Obsession, Earn Trust, Self Awareness, Ownership and High Impact, we collaborate closely with our customers to deliver solutions that meet complex needs and drive success.
To learn more, visit www.mattermost.com
We’re looking for a Digital Experience & SEO Specialist (Web + SEO + Owned Channels) to manage and optimize our owned channels. You’ll be responsible for keeping our website fast, user-friendly, and conversion-optimized, while also driving growth through SEO and digital experience tools like Qualified, Navattic, and Wistia.
You’ll partner with agencies, content, and design teams to deliver a best-in-class digital experience that fuels our demand engine. This role is ideal for someone who enjoys cross-team collaboration, has a keen eye for user experience, and is looking to grow their career in digital marketing.
Responsibilities- Manage CMS updates in WordPress: landing pages, blog posts, copy changes, template updates.
- Partner with cross-functional teams to manage different areas of the website across various user journeys.
- Collaborate with agencies on new site builds, localization, and SEO execution.
- Drive on-page SEO: metadata, keyword optimization, content tagging, SEMrush reviews.
- Own CRO and UX optimization (form fills, page load, navigation, chatbot experiences).
- Manage and optimize digital experience tools (Qualified chat, Navattic demos, Wistia embeds).
- Ensure analytics and tagging are accurate in GA4 and GTM in partnership with GTM Ops and the Performance Marketing Specialist.
- Support campaign launches with high-quality landing pages and seamless user experiences.
- Work within our Integrated Marketing Campaign (IMC) framework to ensure digital experiences are delivered on time, aligned to GTM priorities, and measurable against pipeline outcomes.
- Collaborate with other platform owners (e.g., 6sense, Pardot) to ensure consistent execution across channels.
- Manage company profile pages on review sites (G2, Capterra, etc.).
- 2–4 years of B2B SaaS digital marketing, SEO, or web experience.
- Proficiency with CMS platforms (WordPress required; Webflow a plus).
- Familiarity with SEO tools (SEMRush, Ahrefs, etc.), Google Analytics, and Google Tag Manager.
- Basic HTML/CSS skills for troubleshooting and QA.
- Strong organizational skills and ability to manage multiple projects.
- Must be able to work with Eastern Time zone overlap.
- Team player who thrives in a collaborative, fast-moving environment.
- Creativity + curiosity – you’re agile, clever, and always looking for ways to improve UX and SEO.
- Collaboration – you thrive on working closely with content, design, and agencies.
- Judgment – you know when to hold firm to process and when to flex to keep things moving.
- Balance – you treat emergencies as the exception, but recognize when something truly is urgent.
- Openness – you thrive in an environment where ideas are shared freely and collaboration is the default.
- Ownership – you take responsibility for your work from build through QA and reporting.
Mattermost takes a market-based approach to pay, and compensation may vary depending on your location in Canada. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
Mattermost is an EEO Employer, we are a remote-first, open-source company.
We are continually working to expand our hiring in more countries and regions, ensuring compliance with local laws and regulations, which takes time.
Mattermost values your unique perspective—we welcome all applicants. We encourage individuals from all backgrounds to apply and are committed to assessing candidates based on their skills and qualifications. We do not tolerate discrimination against staff or applicants based on race, religion, national origin, age, disability, pregnancy status, veteran status, or other personal characteristics.
If you require accommodations during the interview process, please let us know—we’re happy to assist.
Top Skills
CSS
Google Analytics
Google Tag Manager
HTML
Navattic
Qualified
Semrush
Wistia
Wordpress
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