Job Description:
JOB SUMMARY:
The Global Digital Marketing Specialist, Global Marketing to drive our global digital marketing strategy and enhance brand awareness through social media, paid media, SEO, and analytics initiatives. In this role, the Digital Marketing Specialist will be responsible for defining and executing a holistic digital marketing approach to amplify brand visibility and drive engagement.
PRIMARY DUTIES AND RESPONSIBILITIES:
- Develop and execute targeted brand awareness campaigns utilizing different marketing channels such as paid and social media.
- Partner with marketing managers, creative services, and agencies/vendors to develop and execute compelling content and creative assets.
- Supervises social media management, global content creation and deployment calendar.
- Manage and ensure content through the legal and regulatory processes.
- Manage and optimize the MarTech environment to ensure efficient and effective deployment of global and regional marketing programs.
- Conduct in-depth market research and analysis to identify trends, opportunities, and challenges, and develop data-driven marketing strategies to address them.
- Implement best practices in SEO and drive the digitization of the customer journey to improve the online user experience and increase brand awareness.
- Monitor and analyze website traffic, social media metrics, and engagement data to assess the effectiveness of campaigns and make data-driven recommendations for improvements.
- Track and report on digital marketing performance, including brand reach, engagement, and online presence, and communicate results to key stakeholders.
Job Requirements:
- Bachelor's degree in Marketing or Marketing related disciplines required; MBA is a plus.
- 2-4 years digital marketing experience with demonstrated track record in developing and executing digital marketing strategies, including SEO and social media marketing.
- Experience with Google Analytics or Google AdWords.
- Experience with Paid social media (Facebook, Instagram, LinkedIn, YouTube and TikTok).
- Experience with HubSpot marketing automation or similar tools.
- Experience with MS Dynamics or similar CRM tools.
PREFERRED QUALIFICATIONS:
- Strong analytical acumen to evaluate effectiveness of digital campaigns.
- Ability to work in dynamic, fast paced environment, be hands-on in project management and execution (including writing/editing copy), while managing multiple projects and deadlines.
- Experience to work in complex matrix organization in multi-cultural settings.
- Familiarity with B2B marketing strategies and tactics.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Excellent written and verbal communication skills with the ability to communicate complex ideas to diverse teams.
- Strong project management skills with the ability to prioritize and manage multiple projects.
- Ability to collaborate effectively with cross-functional teams and stakeholders.
- Passion for staying up-to-date with the latest digital marketing trends, technologies, and tools.
Travel Requirement:
This position may require occasional domestic travel up to 10% of the time.
#LI-SC1
#LI-Remote
IND123
Target Market Salary Range:
Actual compensation packages take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location; skill sets; relevant education and certifications; depth of experience; performance; and other business and organizational needs. The disclosed reasonable estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Envista, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. The total compensation package for this position may also include an annual performance bonus, medical/dental/vision benefits, 401K match, and/or other applicable compensation plans.
$87,200 - $130,900
Operating Company:
DEXIS
Envista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available at: http://www.dol.gov/ofccp/regs/ compliance/posters/pdf/eeopost.pdf.
Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.
