Creative Strategist

Posted 2 Days Ago
Remote
Entry level
AdTech • Digital Media
The Role
The Creative Strategist is responsible for cross-platform creative concept ideation, data-driven variation testing, and video production for paid social ads.
Summary Generated by Built In

About Ready Set:



At Ready Set, we're not just another advertising agency—we're pioneers of a new era where creativity drives performance and every brand has the power to shine. We're bridging the gap between brand building and measurable business outcomes, infusing innovation at every step.What sets us apart?

  • We weave AI and technology throughout our operations to enhance human creativity, not replace it
  • We produce high-quality creative that stops the scroll and achieves sustainable growth
  • We optimize advertising across all digital channels for consistency and performance
  • We use data to inspire and refine creative concepts that drives continued efficiency across channels

We're a fully remote team, collaborating globally to bring diverse perspectives to our work. Whether you're a creative mastermind, a media wizard, or a strategic thinker, there's a place for you at Ready Set. If you're passionate about working at the intersection of creativity, technology, and performance, we’d love to hear from you!


About the Position: We are looking for a skilled and performance driven Creative Strategist to join our team. In this role, you will shape data-informed creative strategies that set the foundation for high-level & impactful client campaigns. You’ll lead the development of strategic direction, aligning with client objectives, brand guidelines, and audience insights to craft cohesive creative briefs. Your expertise will guide the creative vision, support cross-platform concept ideation, and ensure performance alignment. Additionally, you’ll serve as the strategic voice throughout the creative process, refining and presenting the strategic rationale to clients and ensuring all creative outputs align with their brand and campaign goals.

 

What you'll do:


  • Plan and execute performance-driven creative and messaging strategies across digital channels (e.g., FB, IG, TikTok, YouTube, Display, etc) for multiple clients 
  • Act as the creative lead in client and internal meetings to present and discuss creative concepts, ad performance, and optimization strategies
  • Pitch testing strategies, provide overall creative direction, create and finetune concepts, and give feedback on scripts and final deliverables
  • Work with 3–4 clients at any given time, maintaining an in-depth understanding of each client’s unique goals, brand guidelines, and marketing strategies.
  • Stay informed on market trends, competitor strategies, and consumer behavior to provide valuable insights that help shape the creative strategy and improve campaign performance.
  • Utilize data insights, performance metrics, and market feedback to continuously refine and optimize creative campaigns for maximum impact and engagement with ad iterations.


You have:


  • Ability to generate innovative, impactful, and topical creative ideas across various platforms and formats (FB, IG, TikTok, YouTube, Display, etc.). Familiarity with UGC creation a plus
  • Strong understanding of performance data, market & media trends, and A/B test results to drive creative decision-making and improve ad performance. 
  • A growth mindset, constantly analyzing how our clients can develop engaging campaigns and content across all audiences
  • An ability to persuasively communicate strategic insights to clients and internal teams.
  • Team player who can manage multiple projects while maintaining a collaborative spirit
  • Ability to manage relationships with multiple clients, balancing creative priorities and maintaining consistent, high-quality delivery.
  • Experience: 3+ years of experience in creative strategy, marketing, or advertising, with a proven track record of delivering results-driven creative campaigns.
  • Strong understanding and experience with Facebook Ads manager
  • Proficiency in Monday.com, Google Suite, and Motion
  • Flexible, Self-Motivated, Diligent, and Collaborative   to navigate and thrive in a startup environment




What we offer:


  • A hyper-growth startup environment where your work has a real impact on the company.
  • Consistent clarity and context from management, who are accessible to everyone.
  • 100% remote work, collaborating with a talented team distributed across the globe.
  • Competitive salary
  • Budget for training
  • Flexible paid time off


The Company
HQ: San Mateo, California
395 Employees
On-site Workplace
Year Founded: 2019

What We Do

Ready Set is a digital agency with a holistic approach to search and social. We believe great creative is at the heart of great performance. We believe your ads be best-in-class at bringing the most customers possible to your landing pages. And your landing pages should be the best they can be at capturing emails and driving purchase. And your PDPs should reflect the messaging, products and feel of all of the above. This is our holistic playbook, and it works for clients like DoorDash, hims & hers and Brigit. If you're feeling stuck and aren't growing like you could be, let's talk

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