Creative Strategist, Performance Marketing

Job Description:

ABOUT US

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

ABOUT THE ROLE

We are seeking a Creative Strategist, Performance Marketing to spearhead high-impact creative development across digital, print, and emerging media channels for The Wall Street Journal as well as our other B2C brands. Reporting to the SVP, Brand Marketing, this Strategist will hire and manage a Designer and a Project Manager.

As Creative Strategist, you will drive the vision for performance-oriented campaigns, developing and implementing innovative strategies to produce impactful campaigns that increase subscriptions and elevate both engagement and brand equity.

You will be pivotal in advocating for the brand by leading performance creative, securing buy-in from key stakeholders, facilitating collaborative processes, and delivering tangible business results.

You will work in our New York City headquarters 3 days each week.

YOU WILL

Lead Lower Funnel Creative Strategy

• Spearhead the internal performance marketing creative and strategic function to deliver high-volume, high-impact campaigns at the speed of news.
• Create quarterly roadmaps for performance marketing creative strategy for all B2C brands, aligned with team capacity, performance goals, and brand ethos.
• Write creative briefs, liaising with performance marketing and creative partners.
• Develop and improve efficient processes, implement new technologies, and build relationships with key stakeholders to deliver high-performing, ROI-driven creative campaigns resulting in subscriber acquisition and conversion.

Stay Ahead of the Curve

• Demonstrate and implement best practices for performance media, proactively maintain a deep understanding of evolving platform requirements, and pivot strategy/approach as needed.
• Regularly present creative strategies, campaign performance reviews, and outcomes to leadership, demonstrating the impact of creative on business growth.Consistently use data to inform strategy and translate performance marketing results to the creative team. Be agile, use new information to proactively shape creative output.
• Identify opportunities for optimization, automation, and meaningful use of AI tools.
• Keep current with industry trends and creative campaigns.

Drive Strategic Creative Vision

• Develop and synthesize performance-focused creative strategies, aligning key product value propositions and research insights to campaigns and assets.
• Collaborate with a team of creatives to maintain high brand standards while fostering an environment that encourages brand adherence, innovative ideas, and results-driven execution.
• Ensure consistency in messaging and branding across all media channels, and track the customer journey from awareness through conversion and into engagement.

Maintain and Protect Brand Equity

• Act as a guardian of Dow Jones B2C brands, including The Wall Street Journal,, ensuring that all creative output aligns with and supports the overarching brand strategy.
• Establish processes that not only enhance campaign performance but also contribute to brand consistency, ensuring high standards are upheld across all marketing efforts.

Lead People

• Hire, manage, and mentor one Project Manager and one Designer.
• Provide strategic guidance to the internal brand team and creative production team.

YOU HAVE

• The willingness to work onsite in our midtown Manhattan office 3 days every week
• 10+ years of creative strategy experience to include at least 5 years leading the strategy with a focus on performance marketing across digital, social, and print channels
• 3+ years' experience managing a team(s) of direct reports including project managers, designers, and/or copywriters
• Proven track record of delivering high-impact creative campaigns that achieve business objectives and deliver measurable ROI
• Deep understanding of the marketing funnel and audience segmentation
• Experience developing integrated roadmaps that align creative strategy with funnel and audience
• Experience implementing and adopting new technologies as well as responding quickly to the continuously changing landscape of media channels
• Creative eye and vision for adapting, transforming, and optimizing creative concepts to align with performance goals while maintaining brand integrity
• Experience writing creative briefs, adapting campaign concepts and making improvements/edits to marketing copy
• Expertise in developing and executing processes that enable rapid and effective creative production
• Experience effectively presenting strategic creative concepts and results to senior leadership and key stakeholders
• Deep understanding of the balance between brand building and performance marketing, particularly in news or media environments

#LI-HYBRID

OUR BENEFITS

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Learn more about all our US benefits.

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - CMO - Marketing

Job Category:

Creative & Design

Union Status:

Non-Union role

Pay Range: $135,000 - $165,000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..