Creative Design Specialist

The Creative Design Specialist mission:

Empower Baubap’s brand through strategic, high-impact visual storytelling that not only captivates our audience but also drives engagement, trust, and conversions. By seamlessly blending creativity with business objectives, this role ensures a cohesive, innovative, and user-centric visual identity across all touchpoints. Acting as both a collaborator and a leader, the Creative Design Specialist translates complex ideas into compelling designs, reinforces brand consistency, and enhances the overall user experience—all while fostering a culture of design excellence and innovation.

The expected outcomes:

• Establish and maintain a cohesive visual identity for Baubap that resonates with target audiences and differentiates the company from competitors.
• Foster a collaborative environment and ensuring high-quality design output across all projects and taking the lead when needed. We all lead.
• Provide a strategic vision for all creative projects, aligning visual aesthetics with the company's marketing goals and business objectives.
• Introduce innovative design solutions that enhance user experience, improve engagement, and drive conversions on digital platforms.
• Ensure visual consistency across all marketing materials, including websites, social media, email campaigns, paid media and print materials.
• Develop the execution of high-impact visual campaigns that effectively communicate Baubap’s value propositions and engage users.
• Collaborate with Product, Brand and Design System teams to integrate visual design seamlessly into promotional strategies.
• Create and enforce brand guidelines and design standards to ensure a unified brand presence across all touch points.
• Advocate for user-centric design principles, ensuring that all visual elements enhance the user experience and meet user needs.
• Analyze the performance of visual content and campaigns, using data-driven insights to refine and optimize future creative efforts.
• Manage design resources effectively, balancing workload and ensuring timely delivery of projects within budget constraints.
• Communicate design concepts and strategies clearly to stakeholders, securing buy-in and feedback to refine creative direction.

The day to day tasks:

• Active and proactive brainstorming based on the projected brand’s positioning
• Help lead creative stand-ups or team meetings to discuss ongoing projects and address any challenges faced by the creative team.
• Review creative briefs for new projects, ensuring clear communication of objectives, timelines, and deliverables.
• Work on developing creative concepts and visual strategies for marketing campaigns, product launches, and other initiatives.
• Be self-critic on design work, ensuring it meets brand standards and project objectives.
• Attend meetings with internal stakeholders to present design concepts, discuss project requirements, and gather feedback.
• Collaborate with Product, Brand and Design System teams to align visual designs with overall business strategies and goals.
• Provide and receive guidance, training, and support with their peers to help each other grow professionally and improve their skills.
• Stay updated on industry trends, design techniques, and technology advancements to ensure Baubap’s visual identity remains current and competitive.
• Oversee the consistency of the brand's visual identity across all channels, including digital platforms, marketing materials, and product interfaces.
• Contribute to hands-on design work, particularly for high-priority projects or when demonstrating techniques to the team.
• Analyze the performance of visual campaigns and content, using metrics and feedback to inform future design decisions and strategies.
• Create and update design guidelines and documentation to ensure consistent application of the brand’s visual identity across all projects.
• Use project management tools to track the progress of design projects, ensuring they are completed on time and within budget.
• Address any design-related issues that arise during the project lifecycle, finding solutions to keep projects on track.

Why You should apply:

• You have a rock-solid foundation in design: You understand composition, typography, logo creation, and vector design like the back of your hand. Bonus points if you can illustrate and bring unique styles to the table!
• You can make visuals stand out. From photo retouching to art direction in photography, illustration, and animation, you know how to craft compelling imagery that resonates. Basic 3D knowledge and animation skills? Even better.
• You’re always plugged into what’s new—whether it’s design trends, pop culture, film, music, or advertising history. Your references are sharp, and your creative insights shape culture, not just follow it.
• You’re not just a designer—you’re a brand guardian. You know how to create and maintain brand guidelines, ensuring cohesion across campaigns, digital, and print assets.
• You’re fluent in advertising structure, strategy, and terminology. You know how to interpret briefs, execute cohesive campaigns, and align creative efforts with business goals.
• You’re skilled in both digital and traditional advertising, capable of turning concepts into scroll-stopping, thumb-stopping, and action-driving visuals.
• You have a killer creative toolkit:
  • Adobe Suite (Illustrator, Photoshop, Lightroom, After Effects, Premiere)
  • Figma
  • Framer
  • AI tools like Midjourney & ChatGPT
• You are an excellent communicator. Whether it's through impeccable writing or visually stunning work, you know how to tell a powerful story that connect.
  
  

What we can offer:

• Being part of a multinational, highly driven team of professionals.
• Flexible and remote working environment.
• High level of ownership and independence.
• Unlimited vacation days
• 1 month equivalent of base pay as a Christmas bonus
• Parental leave
• Competitive salary