At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.
While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
Position Overview:
This position plays a pivotal role in the day-to-day management of client programs. Passionate about creative influencer strategies and knowledgeable about both paid and earned engagement across tiers of influencer, this role is expected to drive client programming from start to finish. This includes detailed tactical timelines and plans, managing day-to-day campaign delegation for Account Operations staff and cross-functional teams as well as exuding an analytical approach to measuring success.
As an AS, you’re expected to jump in at every level, from post-procurement influencer management and facilitation to tough client conversations. You have a deep understanding of influencers across segments and channels, staying on top of disclosure guidelines, with a clear understanding of best practices for demonstrating the impact of an influencer program. This position is client-facing and should display confidence when dealing with clients, At this level you have superior social and interpersonal skills with a demonstrated ability to work independently, while also knowing when to ‘manage up’.
Responsibilities:
- Help lead strategy across multiple influencer campaigns from one-off executions to long-term, relationship-based programs.
- Demonstrate creativity and conceptual thinking on client programs and projects.
- Work closely in integrated teams to ensure seamless coordination between activities (i.e. paid amplification, public relations programs and creative campaigns, social etc)
- Work with influencers to create engaging, authentic content on behalf of brands
- Effectively work within account budget parameters. Demonstrate a solid understanding of budget parameters and ability to handle day-to-day budget
- Maintain strong relationships with brands across a variety of verticals
- Lead and support the building of client presentations
- Day-to-day client leader, with oversight from account director and senior management
- Manage team development and growth to meet the demands and expectations of clients
- Oversee your teams influencer marketing campaigns through VN’s proprietary platform
Qualifications and Skills:
- At least five years of experience in client-facing digital, social, PR or influencer role
- Deep understanding of the gaming creator ecosystem
- Deep experience with influencer engagement across paid and earned, different tiers and segments
- Familiarity with Technology and Gaming Organizations
- Strong understanding of influencers and social media landscape
- Experience in creating social media content and driving measurement efforts for social, digital or influencer program including calculating benchmarks, engagement rates, synthesizing data
- Highly organized, with experience managing multiple clients simultaneously
- Experience working specifically with influencers on new and/or emerging platforms (TikTok, Twitch etc)
- Additional social/digital experience in content creation, social strategy or paid media
- Fluent in Korean, Japanese, Spanish, or French a plus
Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
