Snap Inc. Leadership & Management

How do your managers coach and support sales team members to reach their goals?

Coaching is continuous and embedded in the work. Managers use lightweight quarterly performance reviews to identify where reps should double down or build new skills, weekly one-on-ones focused on active listening and blocker removal, and hands-on coaching through co-pitching and structured Gong call reviews. The focus is always on practical feedback tied to real deals and real outcomes.

What practices or programs empower your salespeople to take ownership of their growth?

Each quarter, salespeople align on clear business goals alongside a defined growth focus where they can drive outsized impact and develop subject matter expertise through a priority-setting exercise. Everything is measurable, so ownership is grounded in outcomes rather than activity. That clarity helps reps connect their personal development directly to team and company success.

How do you balance accountability with autonomy across your sales organization?

We set very clear expectations on outcomes and make all performance metrics public and available in real time across multiple surfaces, from Salesforce to internal dashboards tied to specific sales motions. That transparency creates accountability without micromanagement. With a shared understanding of success, reps have the autonomy to determine how they execute.