Teams at The Shelf Influencer Marketing Agency

Own influencer marketing campaigns end to end, including influencer outreach, negotiation, contracting, briefing, content approvals, reporting, budgets, and timelines. Lead day-to-day client relationships, weekly calls, updates, and follow-ups while coordinating with paid media, insights, creative, and client teams. Independently troubleshoot issues, optimize campaigns, manage multiple programs, and ensure deliverables meet client goals.

Lead complex, high-budget influencer marketing campaigns from strategy through reporting, managing client relationships, contracts, budgets, timelines, influencer partnerships, and cross-functional delivery. Identify optimization and growth opportunities, resolve issues independently, protect campaign ROI, and mentor junior account managers. Build client-facing reports and processes while coordinating with paid media, creative, market insights, and client partner teams.

Lead influencer marketing strategy using cultural insight and data. Research platforms and trends, analyze social listening data, build data-rich decks, source creators, craft campaign concepts, present strategies to clients, apply AI-driven tools for trendspotting and creator discovery, and collaborate cross-functionally to support pitches, renewals, and product needs.