MVF

500 Total Employees
Year Founded: 2009

MVF Leadership & Management

MVF Employee Perspectives

What’s a quotable hallmark of good management on your team — and how is it reinforced?

One of our hallmarks and something we promote is radical candor, which is built on trust. We work hard to create genuine psychological safety within the leadership team, so people are able to speak openly, challenge each other, and learn together. Feedback isn’t a one-off or top-down exercise; it’s continuous, expected and constructive. That openness allows us to adapt quickly, get better decisions on the table, and improve as a team rather than protecting egos.

 

Which forum or ritual keeps priorities and expectations clear? 

We use a bi-annual “rocks” process to set the most important company priorities, tightly aligned to our long-term goals. Each rock has a clear owner and SMART success criteria. Progress is reviewed monthly within the leadership teams, and we share momentum and outcomes through regular town halls. Alongside this, our core KPIs are visible across the business, so teams know what matters and how we’re tracking.

 

What part of the strategy excites people — and what metric shows progress?

Progress itself is a huge motivator. I believe firmly that momentum breeds further momentum, and simply seeing tangible movement can be incredibly energising. We’ve built this into our culture by celebrating wins regularly and making progress visible. When people can see that their work is paying off, whether through delivery against priorities or improvements in key metrics, it reinforces belief and helps to keep energy high.

David Thal
David Thal, CEO

What People Are Saying About MVF

  • Strategic Vision & Planning: Leadership repeatedly articulates a clear vision to “transform how businesses find new customers,” with growth levers centered on proprietary technology, M&A, and expansion into new territories. These priorities are echoed in leadership messaging about unlocking customer value, empowering teams, evolving the business model, and applying AI to performance marketing.
  • Purposeful Goal Setting: A bi-annual “rocks” process sets priorities with clear owners and SMART criteria, with monthly leadership reviews and company-wide town halls where core KPIs are visible. This operating cadence ties long-term objectives to measurable near-term execution.
  • Collaborative & Aligned Leadership: “Radical candor” and psychological safety are promoted within leadership teams, encouraging open challenge and continuous, constructive feedback. This norm is designed to keep teams aligned while adapting quickly to changing needs.

MVF's Benefits

Implements team-based strategic planning

Open office floor plan to encourage communication and collaboration

Uses an OKR operational model to clearly define goals and priorities

Utilizes an open door policy that encourages accessibility