Teams at HighlightTA

Lead product strategy and roadmap; define and prioritize requirements and user stories; conduct market and competitive research; drive product development from concept to launch; track product metrics and profitability; collaborate with engineering, design, marketing, sales and customer success; write user stories, participate in scrum, and mentor junior team members.

Qualify inbound marketing leads and proactively prospect nonprofits via phone, email, and social to build pipeline. Schedule discovery calls, re-engage past prospects, record activity in Salesforce Lightning, and collaborate with sales and marketing to improve lead quality and advance within the sales organization.

Manage strategic customer relationships across the full lifecycle: onboarding, renewals, growth, and churn prevention. Conduct business reviews, resolve escalations, collaborate cross-functionally, identify upsell opportunities, track interactions in HubSpot, and meet performance metrics to increase B2B revenue and customer satisfaction.