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Forward Financing

529 Total Employees
Year Founded: 2012

Forward Financing Leadership & Management

Forward Financing Employee Perspectives

I started bringing people who drive a specific project into the meeting with the president or CEO, allowing them to be part of the presentation. It leads to an open discussion instead of me filtering up and down the chain.

Shannon Braley
Shannon Braley, Chief People Officer

What People Are Saying About Forward Financing

  • Strategic Vision & Planning: Public materials consistently articulate a mission to unlock capital for small businesses and specify near-term priorities such as adding loans in select states. Leadership framed the CEO transition as guiding the next stage of growth, reinforcing continuity of direction.
  • Resource Support: Balance-sheet expansions and an inaugural asset-backed securitization are positioned as enabling more funding for small businesses. These financing moves indicate resourcing aligned to scaling objectives.
  • Open & Transparent Communication: Leadership maintains a public blog and describes office hours, team huddles, and cross-functional communication as vehicles to share priorities. Time-stamped announcements detail leadership changes and capital actions with explicit rationale and timing.

Forward Financing's Benefits

Hosts in-person all-hands meetings

Implements team-based strategic planning

Open office floor plan to encourage communication and collaboration

Uses an OKR operational model to clearly define goals and priorities

Utilizes an open door policy that encourages accessibility