Teams at CapsLock (capslock.global)

Create and edit performance-focused video ads for Facebook, Instagram, TikTok, YouTube, and landing pages. Develop concepts, motion graphics, visual effects, sound design, AI-generated characters, avatars, voice synthesis, and realistic lip-sync. Analyze performance metrics, run creative A/B tests, and optimize videos for conversion. Collaborate with creative, marketing, and copy teams while researching trends and integrating emerging AI production tools.

Creates short-form video content and supporting graphic assets for TikTok, Instagram, and Facebook. Responsibilities include editing raw footage, adding captions, transitions, music, voiceovers, sound effects, motion graphics, thumbnails, and static posts. The role collaborates with social media, marketing, sales, and CRO teams; adapts content for platform requirements; evaluates performance metrics; follows brand guidelines; manages digital assets; and stays current with social media trends and creative formats.

Own the roadmap and delivery of an internal Media Buyer Automation Platform, including rules, pacing, spend controls, alerts, and workflow tools. Partner with media buyers, engineering, data, creative, and operations to automate manual processes, define metrics, write specifications, prototype solutions, drive adoption, and run staged experiments. The role expands across internal marketing, reporting, creative, and acquisition tools while optimizing spend efficiency, ROAS, CPA, and team capacity.