Teams at ARC'TERYX

Develops marketplace dashboards, scorecards, forecasts, business cases, and strategic analyses across retail, wholesale, and e-commerce. Consolidates data into global marketplace insights, evaluates market prioritization and channel performance, monitors competitors and consumer trends, and supports distribution and network strategy. Partners cross-functionally to integrate marketplace intelligence into product and go-to-market planning, translating complex data into executive-ready recommendations and actions.

Leads paid search and video strategy and execution across North American eCommerce and brand initiatives. Manages Google and Microsoft campaigns, budgets, forecasting, optimization, reporting, conversion tracking, creative strategy, and advanced measurement including incrementality, MTA, and MMM. Partners cross-functionally to improve campaign performance, develop testing plans, automate dashboards, align product and advertising strategies, and coach team members.

Leads global communications strategy across Climb, Snow, and Trail categories; manages regional communications, media planning, seeding, spokesperson readiness, events, paid media, reporting, and employee communications. Partners with marketing, sports, design, merchandising, agencies, and global regions to deliver integrated storytelling and measurable brand impact. Manages and develops a direct report while advising regional teams on media, affiliate, and creator partnerships.