Execute end-to-end email, landing page, and SMS marketing campaigns in Salesforce Marketing Cloud. Build journeys, triggered emails, automated workflows, segmentation, personalization, and A/B tests. Monitor deliverability and performance metrics, optimize campaigns to improve leads, RSVPs, engagement, and conversions, and maintain reliable automations. Collaborate with national media and franchise teams while supporting inquiries from franchisees and vacation consultants.

Develop media strategies for Expedia Group Advertising by analyzing audiences, recommending media mixes, allocating budgets, and translating booking, search, industry, and macroeconomic data into actionable campaign insights. Support global advertising partners, collaborate with sales teams, contribute to revenue growth, and improve analytics systems, tools, and processes through cross-functional work with Analytics, Yield, Operations, Strategy, and Product.

Support franchisees and Vacation Consultants to execute local marketing programs across email, web, social, social media, events, direct mail, and in-store. Create resources, provide tool guidance and training, drive program adoption, coordinate campaign execution with subject matter experts, support design workflows, and deliver responsive client service to maximize local lead generation and revenue.