Leads partner marketing programs for Expedia Cruises’ distributed retail and franchise network. Develops scalable marketing frameworks, toolkits, playbooks, training, and self-service resources across digital, print, direct mail, events, email, social, and in-store channels. Partners cross-functionally to coordinate campaigns, improve local marketing adoption, analyze performance, and increase return on marketing investment. Influences senior stakeholders, coaches colleagues, and drives program execution across franchisees, agencies, and Vacation Consultants.