Own creative and content strategy for a growth portfolio across paid and unpaid channels. Lead audience research, messaging, creative development, experimentation, landing-page optimization, performance analysis, and scaling of successful concepts. Partner cross-functionally with marketing, creative, analytics, SEO, web, CRO, agencies, and technical teams. Develop AI-enabled workflows and testing frameworks while connecting creative decisions to acquisition, conversion, and business outcomes.

Develop and manage Square’s always-on B2B content engine across social, thought leadership, customer stories, partner content, and industry narratives. Build content calendars, formats, briefs, campaigns, and AI-assisted workflows; coordinate cross-functional teams and external partners; oversee production through launch; and analyze performance to optimize messaging, formats, and distribution.