Own lifecycle communications strategy for prospects, build and optimize automated email journeys, execute campaigns end-to-end (copy, segmentation, QA, testing, launch), collaborate cross-functionally, use data to drive improvements in engagement and funnel progression, and act as the email marketing SME for best practices and deliverability.

Lead strategy and execution for 1:Few ABM programs, build vertical campaigns, align with Sales, evaluate MarTech, define segmentation and measurement, and tie ABM activities to pipeline and revenue outcomes.

Lead strategy, execution, and optimization of data-driven lifecycle email and CRM programs for product-led and self-service users. Build automated journeys, manage segmentation, copywriting, testing, QA, and performance analysis. Partner cross-functionally to drive onboarding, activation, conversion, and revenue growth while scaling personalized, trigger-based campaigns.