Architects and orchestrates integrated B2B marketing campaigns for product launches and evergreen motions. Defines audiences, narratives, buyer journeys, channel roles, activation plans, and measurement strategies across owned, earned, and paid channels. Leads cross-functional teams through campaign planning, launch, optimization, and post-campaign learning, while aligning marketing, communications, creative, analytics, operations, and sales. Uses performance and revenue signals to improve campaign effectiveness and scale reusable strategies across Dropbox’s enterprise portfolio.

Own Dropbox’s lifecycle marketing strategy across onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement. Lead and develop a team, build scalable customer programs, establish experimentation and measurement practices, and partner cross-functionally to improve adoption, retention, and revenue. Develop the operating model, prioritization framework, governance, and technical capabilities needed to execute lifecycle marketing at scale.