Leads and coordinates co-marketing campaigns with merchant partners across onsite, offsite, affiliate, and emerging channels. Manages partner relationships, campaign planning, media coordination, creative briefs, budgets, compliance documentation, and performance optimization. Uses campaign analytics to improve investment, revenue, GMV, acquisition, engagement, and loan takeup. Collaborates with sales, product, growth, brand, creative, legal, compliance, agencies, and merchant teams across North America.

Leads merchant acquisition and activation marketing programs through platform and ISV channels. Develops integrated campaigns, channel strategies, messaging, partner assets, and measurement plans; collaborates cross-functionally with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence. Analyzes campaign performance, optimizes investment, manages multiple programs, and creates reusable playbooks to drive acquisition, activation, pipeline, GMV, and revenue.