Own the end-to-end personalization experience across Babylist’s ecosystem, defining its vision, UX, strategy, KPIs, and quality standards. Lead hands-on product design, research, prototyping, and production work while using AI-native workflows. Partner with product, engineering, analytics, marketing, and merchandising leaders; mentor designers; establish design standards and operating processes; and drive measurable customer and business outcomes.

Own end-to-end product experiences across web and native mobile: set design vision, run user research, rapidly prototype (AI-enabled), write production frontend code, evolve design systems, mentor designers, and drive measurable product outcomes.

Lead end-to-end UX across Babylist web and mobile: run user research, build rapid interactive prototypes, write production front-end code, evolve the design system, instrument outcomes, and champion AI-native design workflows to create intuitive, delightful experiences for families.