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Fortra

Web Strategy Lead

Posted 8 Days Ago
Be an Early Applicant
Hybrid
Canada
Mid level
Hybrid
Canada
Mid level
The Web Strategy Lead will focus on enhancing web performance, integrating web properties from acquired businesses, and optimizing lead generation while ensuring alignment with company goals. Key duties include collaborating with teams to develop strategies, analyzing web metrics, troubleshooting issues, and staying updated on web trends.
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Problem Solvers. Proactive Protectors. Relentless Allies.

Ready to join us? Let's get started. 

This position will play a pivotal role on the web team with a focus on lead generation, web traffic growth, integrating newly acquired businesses, and leading special web-optimization projects across Fortra brands.

WHAT YOU'LL DO

  • Partner with the Web Director on our overall Fortra web strategy and ensure our goals align with the company’s goals and objectives
  • Partner with the web lead and brand teams to dive into dips in web performance and help create a plan to remedy
  • Assist in integrating acquired businesses and their web properties into Fortra by reviewing their online web presence and web metrics, and make recommendations for improvement
  • Assist with the integration of new web properties by ensuring correct tracking and measurement, implementing new web tools in the Fortra tech stack, and help to create a go-forward web strategy that aligns with company objectives
  • Assist in troubleshooting and solving issues on the site regarding performance and/or tracking
  • Work with cross departmental teams to determine how we can expand our presence and improve the customer experience in our customer and partner portals
  • Assist in projects, planning, and timely execution of website migrations, future website launches, enhancements, and upgrades
  • Analyze web metrics to identify opportunities for performance improvement
  • Clearly communicate initiatives or issues with technical developers, brand teams, and other stakeholders
  • Stay up to date on web trends and releases, and coordinate trainings with the marketing and web teams as needed

QUALIFICATIONS

  • Three - five years’ minimum experience in project management, web development, or other related field
  • Intermediate knowledge of search optimization (SEO) best practices
  • Intermediate knowledge of HTML, CSS, and JavaScript
  • Basic knowledge of programming and web design
  • Working knowledge of Google Analytics and other reporting tools
  • Excellent organizational and project management skills with acute attention to detail
  • Ability to quickly tackle any project, large or small, with a positive attitude while maintaining the highest level of customer satisfaction
  • Excellent communication skills that are both professional and personable
  • Confidence to make quick, independent decisions when needed
  • Familiarity with CRM and marketing automation concepts
  • An eye for detail with a high standard for quality in all aspects
  • Enjoys working both independently and as part of a team in a fast-paced, results- and action- oriented environment

3247

About Us

This is Fortra, where we're making a difference by offering a best-in-class solutions portfolio, proactively adapting to the ever-evolving cybersecurity threat landscape, and putting people first. Fortra is a cybersecurity company like no other. We're known for our innovative software and services, world-class support, and the commitment and satisfaction of employees across the globe. Our approach is different, and we’re proud of that. For more information about what it's like to work for us, and learn about our culture, benefits, or perks, connect with us on LinkedIn. 

We Are Fortra

Our people make us great. Our employees are a resilient and diverse group of global problem solvers, proactive protectors, and relentless allies, empowered to show up every day authentically, ready to fight the good fight with Fortra. Here at Fortra, we believe we're stronger when we're all stronger. That's why we're committed to supporting and empowering our employees through a host of offerings, including competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more!
Visit our website to learn more about why employees choose to work for Fortra. Remember to check out our Glassdoor to learn what our employees are saying and connect with us on LinkedIn.
As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.

Top Skills

CRM
CSS
Google Analytics
HTML
JavaScript
Marketing Automation
Seo

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