Web Experimentation Strategist (12-month contract)

We’re looking for a Web Experimentation Strategist to help our marketing and product teams drive improvements in acquisition, engagement, and retention through iterative experimentation. You’ll identify and prioritize growth opportunities, develop bold and exciting hypotheses, run rigorous tests, analyze the results, share the insights across teams, and
iterate. In line with Hootsuite's distributed workforce strategy, our flexible work arrangement allows for remote work or a hybrid model. This role is open to applicants located in Canada and the United States. In this role, you will report to the Manager, Web Experimentation.

WHAT YOU’LL DO:

• Prioritize and execute the experimentation roadmap.
  Responsible for end-to-end experimentation process including:
  • Facilitating ideation and hypothesis development sessions with stakeholders helping teams prioritize based on effort and expected impact (likelihood of success and magnitude of impact).
  • Coordinating efficient experiment execution, experiment analysis, and iteration on results.
• Drawing on stakeholder expertise, lead cross-functional teams in critical thinking and logic discussions in order to embrace and implement experimentation, assess risk/impact, and consider full experiment lifecycle.
• Educate stakeholders inside and outside the Marketing Growth team on the nuances and strategy of testing in a clear, digestible way, including: statistical significance, risk mitigation, time to test against opportunity cost of speed, and confidence/impact relation. This can be through presentations, 1:1 and group discussions, and as opportunities arise while working on experiments with teams.
• Facilitate the identification and occasionally proactively propose creative solutions for ‘difficult to test’ and ‘difficult to measure’ problems.
• Partner closely with copywriters, UX and UI designers, developers, and project managers to ensure rigorously executed experiments.
• Document experiments and actively share insights with cross-functional departments and senior stakeholders to ensure that the organization is educated in new learnings.
• Other related duties as assigned.

WHAT YOU’LL NEED:

• Strong experience in digital marketing / web strategy in fast-paced digital environments, preferably B2B SaaS
• Strong experience running experiments (A/B tests, conversion rate optimization)
• Managing and owning A/B tests through all stages (ideation, prioritization, design, prototyping, building, QA, running, and analyzing results)
• Understanding of different digital channels (eg. email, paid media, website, social, etc.) that play a role in driving acquisition, engagement and retention
• Passion for challenging the status quo and getting buy-in from stakeholders
• Understanding of how to develop testing strategies out of ideas
• Experience in executing experiments with multiple stakeholders and of various scope
• Experience building test variations using JavaScript, HTML, and CSS to build MVP test variations without requiring developer support on every idea.
• Deep working knowledge of these or similar tools: GA4, Optimizely, Mutiny, Jira, Excel, Tableau, Contentful, FullStory.
• Understanding of how to analyze an experiment and how to action based on performance.
• An eye for details to document and catalogue strategies, results and insights
• Ability to present and articulate strategies, results and insights to the team, the wider org and senior management
• Priority Setting: focuses time/energy on the most important issues/opportunities.
• Clearly understand how to assess the importance of tasks and decisions
• Influence: Asserts own ideas and persuades others, gaining support and commitment and mobilizing people to take action
• Problem Solving: uses an organized and logical approach to find solutions to complex problems. Looks beyond the obvious to understand the root cause of problems.
• Resilience, Tolerance for Change/Ambiguity: can effectively cope with change, finding ways to advance work and projects

WHO YOU ARE:

• Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.
• Curious. You are always learning and seeking ways to make things better.
• Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
• Humble. You lead with humility and empathy, respecting and learning from the perspectives of others

In all we do, our six guiding principles light the way:

Step Up: Dare to go beyond the expected to achieve greatness. #StepUp

One Team: Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best work without compromising who they are. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

#LI-IA