Web Designer

Responsibilities:

• Develop and execute comprehensive digital marketing strategies to drive online traffic and conversions.
• Develop SEO strategies, including but not limited to, plans to redesign the website, increase backlinks, and improve user experience. 
• Design, create, analyze, test, and update web pages, landing pages, calls-to-action, website copy and email campaigns to enhance conversion optimization and target achievement as well as increase quality website visits and drive visitors to relevant content to capture leads.
• Ensure brand consistency with regard to graphic design and website copy tone, voice, and terminology.  
• Regularly monitor and address website security threats, usability, or compliance issues, including but not limited to, fixing broken links/redirects, ensuring functionality and efficiency of all digital properties.
• Manage, maintain, and provide technical support to ensure seamless flow between HubSpot, Pardot and Salesforce. Ensure consistent aesthetic, feel, and user experience across different platforms.
• Monitor and optimize website loading performance and capacity. 
• Implement and manage marketing automation tools and software for the website, e.g., HubSpot, Pardot/SalesForce, and Google GA4. 
• Identify and evaluate new digital marketing opportunities and technologies.
• Develop testing and optimization plans to track results and identify opportunities for optimization resulting in enhanced performance. Conduct content, design, or pre-campaign A/B testing as necessary. 
• Stay up-to-date with industry trends and best practices, and adapt strategies to align with market shifts.
• Develop a working understanding of Smile Digital Health’s value proposition, target industries, target personas, and solutions.
• Comply with the privacy, security and confidentiality policies. 
• Hold all confidential information in trust and strict confidence and ensure that it shall be used only for the purposes required to fulfill employment obligations, and shall not be used for any other purpose, or disclosed to any third party. A breach of policy or misuse of information could result in disciplinary action up to and including termination of employment.

Requirements:

• 6+ years related experience in marketing, business or digital media. Experience in an SEO role in the healthcare technology industry, preferred. 
• Post-secondary degree, diploma or certificate in marketing, business, management,  or a related field of study and/or equivalent working experience. 
• Strong knowledge of Enterprise B2B digital marketing strategies, tactics, principles and trends, channel strategy, brand management, and marketing technology
• Previous experience in visual storytelling and graphic design abilities, a portfolio of digital and web design work. Proficiency with Adobe Creative Suite and Canva.
• Possess strong visual storytelling and graphic design abilities. Experience with marketing automation platforms, e.g., HubSpot, Pardot/SalesForce.
• Proficiency with analytics tools, e.g., Google Analytics, Adobe Analytics 
• Natural collaborator with strong written and verbal communication skills. 
• Excellent creative problem-solving and analytical abilities with a focus on business growth. 
• Superior research skills and ability to understand technical concepts and information to translate complex ideas into client-friendly language.
• Exceptional project management and organization skills.
• Ability to effectively and efficiently use software, including Windows/Mac, Google Suite, HubSpot, preferred.