At Practice Better, we believe health and wellness practitioners deserve a platform that fully supports both their clients and their business. That’s why we’re building the #1 all-in-one EHR designed specifically for holistic health practitioners, giving them the tools to seamlessly run their practice, deliver personalized care, and scale their impact.
Founded in 2016 and built by practitioners, for practitioners, we’ve grown into a global platform serving tens of thousands of health and wellness professionals in 70+ countries. In 2023, we acquired That Clean Life, the leading nutrition planning software, expanding our commitment to root-cause, holistic care.
We’re on a mission to empower health and wellness practitioners to transform lives—without having to choose between great client care and business growth. And we’re just getting started.
Position: VP, Product
Location: The candidate must be located in the USA or Canada. Our HQ office is located in Toronto, ON, Canada, but the role is remote/hybrid/flexible.
Reports to: CEO
About the Role:
As the VP, Product for Practice Better, you will play a foundational role in building upon our vision & roadmap to deliver a world-class, all-in-one practice management and EHR solution that helps practitioners save time, grow their business, and improve their client outcomes. This role will have you leading the Product, Design, and Research teams. It will require you to deeply understand user needs and dive into our product analytics. As a hands-on leader of our organization, you will partner with Engineering, GTM, and other teams to deliver on your mission.
We’re seeking an exceptional Product Leader with expertise and experience in building products for high-growth PLG Vertical SaaS businesses to realize this aspiration. As a key executive leadership team member, you will partner with Engineering, GTM, and other teams to deliver on your mission while representing Product within the organization, in board meetings, and externally. You will be required to push the boundaries of what a modern EHR product can do to support our thousands of practitioners and their clients to further redefine what’s possible within health and wellness.
What you'll do:
- Define, build, and evangelize the company product vision, strategy, and roadmap for the Practice Better product suite to transform how our customers use Practice Better to grow their businesses and help their patients daily
- Lead a diverse team of UX Researchers, Designers, and Product Managers to build and execute a product roadmap that aligns with our core business metrics and company strategy
- Define and drive the key product adoption metrics, retention, and revenue metrics for the Practice Better product suite
- Leverage quantitative & qualitative data to develop user, market, and metric-related insights and inform crucial product decisions
- Foster a culture of shared ownership, rapid learning, data-centricity, and mutual support amongst your cross-functional team
- Partner with Marketing, Growth, Sales, CS and Support to build effective GTM & engagement strategies that amplify the success of our launches
- Build and maintain relationships with key stakeholders, including customers, partners, and industry thought leaders
- Represent the Product organization in executive leadership meetings, board meetings, and external industry events
- Partner with finance to tie roadmap initiatives to revenue growth, operational efficiency, and market expansion
- Identify and evaluate new revenue streams and business models to drive sustainable growth
- Partner with Finance to establish ROI frameworks for product investments and track their performance against financial targets
What you'll bring:
- You have over 10 years of Product Management experience building and shipping products including minimum 5 years leading a diverse group across Product, Design, and User Research
- You have a track record of building, shipping, and iterating on high-quality products that delight customers
- You have experience using qualitative and quantitative data to build exceptional products and drive a meaningful impact to core metrics & customer outcomes
- You’re passionate about building experiences that maximize users' delight and impact. You are creative and intrinsically motivated, and you always find a way
- You’re an empathetic leader with a strong ability to inspire and motivate cross-functional teams
- You understand how to unlock your team’s potential while creating a strong cohesive team
- You are a learn it all vs a know it all, always curious to learn more about our health and wellness practitioners, our market, users and business metrics
- You lean in to lead with humility, curiosity and inquiry
- You are humble, measured, and analytical
- You are an excellent verbal and written communicator, confident in speaking about business-level and technical concepts
Our Perks and Benefits:
- Unlimited Vacation: We believe you can be highly productive and still have plenty of time for life outside of work
- Generous health benefits plan: Coverage starts from Day 1 and includes vision & dental
- Choose your device: Are you Team Windows or Apple? You shouldn’t have to compromise, especially if you work more efficiently on a specific operating system. When you join us, you get to pick!
- Retirement savings matched up to 2% (401K / RRSPs)
- Home Office Allowance: $500/year to ensure your home office is set up for optimal comfort and productivity
- Health & Wellness Allowance: $750/year to support your health & wellness related goals and hobbies
- Learning & Development Allowance: $1,000/year to explore a new skill, attend a conference, read some new books, etc.
- Fully Remote: Work from the comfort of your own home with the choice to access our downtown Toronto office or WeWork hubs for a change of scenery
- Events & Free Lunches: We prioritize weekly team bonding and monthly company-wide social events with a lunch stipend. We pride ourselves on maintaining a culture where everyone feels engaged, inspired, and excited to come to work every day!
Practice Better is an equal-opportunity employer. When you apply for a role at Practice Better, your application will be considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We are committed to providing accommodations for applicants with disabilities during the application and interview process. If you require assistance or accommodations due to a disability, please let us know.
We know there is no perfect applicant for any role. So, whatever your path, we’re glad it brought you here. We encourage you to apply if you think you’re right for the role.
