VP of Marketing

Company Description

Scaled Agile, Inc., (SAI) helps enterprises thrive in a world of change with SAFe, the most trusted system for learning and practicing agile ways of working. Together, SAFe Studio and SAFe’s proven framework provide everything individuals and teams need to link evolving strategy and execution. SAFe works by building a culture of resiliency that engages employees and focuses on customers so organizations can work with agility. Backed by a global network of partners and community of professionals, SAFe promotes collaboration so today’s leaders can build a better future.

Based in Boulder, Colorado, SAI is a member of the Pledge 1% corporate philanthropy movement. Through this program, SAI contributes to the local community and seeks to inspire and encourage other companies to the same purpose.

Job Description

About the Job

We are seeking a visionary and hands-on Vice President of Marketing to develop and execute a comprehensive marketing strategy that aligns with our business goals. The ideal candidate will have a good record of marketing to both B2B and B2B2C audiences, with a focus on driving lead generation, building brand equity and fostering strategic partnerships. This role requires a blend of strategic thinking and tactical execution, with a customer-centric mindset to drive measurable outcomes.

What you’ll be doing:

• Marketing Leadership

  • Develop a comprehensive marketing vision and distill high-level strategies into actionable tactical initiatives.

  • Collaborate with cross-functional teams to align marketing efforts with overall business objectives.

  • Foster a collaborative and high-performing team environment.

  • Lead by example, actively engaging in the work and rolling up your sleeves to ensure the successful execution of marketing initiatives.

• Content Marketing

  • Strengthen the SAFe brand through content-based marketing and targeted campaigns

  • Develop marketing collateral for SAFe products to support sales teams and partners

• Demand Generation and Lead Management

  • Drive lead generation and conversions through effective B2B and B2B2C marketing strategies.

  • Implement lead nurturing, scoring, and enrichment processes to ensure high-quality leads.

  • Improve lead conversion by implementing robust scoring and allocation mechanisms 

• Channel Management

  • SEO: Optimize website content and structure to improve search engine rankings.

  • Content Marketing: Create and distribute valuable content to attract and engage target audiences.

  • Paid Media/SEM: Manage and optimize paid advertising campaigns to drive traffic and conversions.

  • Social Media: Leverage social media platforms to build brand awareness and engage with our audience.

  • Events: Plan and execute industry and customer events, including the SAFe Summit, to generate leads and build relationships.

  • Influencers/Community Engagement: Collaborate with industry influencers and engage with the community to enhance brand visibility and credibility.Generating high-quality leads, improving SEO and website performance, improving the ROI of digital campaigns

  • Leading and coordinating marketing campaigns across the three key channels (individuals, partners, enterprises) and media to ensure mutual reinforcement

• Lead by example, actively engaging in the work and rolling up your sleeves to ensure the successful execution of marketing initiatives.

• Develop and execute partner marketing strategies to create strong relationships and support partner success.

• Performance Measurement & Optimization

  • Demonstrate a clear understanding of key marketing KPIs, marketing tech stack, and related processes.

  • Utilize data and analytics to improve marketing performance and drive continuous improvement.

• Customer Lifecycle Marketing

  • Demonstrate empathy and understanding of the customer lifecycle, ensuring marketing efforts are aligned with customer needs and preferences.

  • Develop and implement customer lifecycle marketing strategies to grow our community of SAFe Professionals and enhance customer engagement and retention.

Qualifications

A successful candidate will have:

• 10+ years of experience in marketing, at least 5 of those years in a leadership position, with a focus on B2B and B2B2C Marketing.

• Proven success in leadership roles, managing and growing marketing teams.

• Experience in SaaS,technology or software industry is a plus.

• Strong strategic thinking and planning skills.

• Excellent communication and interpersonal skills.

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• Expertise in using data and analytics to drive decisions and optimize campaigns

• In-depth knowledge of SEO, CRO, and digital marketing best practices

• Proven track record in driving customer acquisition,  international expansion, lifecycle marketing and content marketing.

• Experience in planning and executing successful industry event marketing

• Familiarity with Agile marketing practices and promoting an Agile culture

• Ability to establish KPIs, track performance, and report insights to leadership.

Additional Information

As part of our recruitment process, we are utilizing Culture Index. To proceed with your application, please click on the link provided to fill out the survey: https://go.cultureindex.com/s/5Gl1qSthKY

Where you’ll be working:  We proudly support a collaborative remote environment for our globally distributed teammates, while also using our Boulder office as a resource. #LI-Remote

Compensation: 

Scaled Agile is committed to fair and equitable compensation practices. The target salary range for this role is $175,000- $200,000. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, and certifications.

All your information will be kept confidential according to EEO guidelines.

SAI is committed to providing opportunities for professional growth. This position is also posted internally. 

Employees of Scaled Agile are also compensated with a competitive benefits package including medical, dental, vision, optional insurance products including identity protection and pet insurance, 401K with a match, flexible paid time off, and company paid sabbatical after six years of service, bonus plan, and equity options.

Wondering if you should apply?

As a company that helps organizations embrace and turn change into opportunity, we’re looking for teammates with diverse experiences who thrive on applying their knowledge in new ways. You don’t need to meet every listed qualification to apply. If you’re motivated by an iterative approach to growth, learning, collaboration, and relentless improvement, we want to hear from you.

Work Differently. Build the Future.