Why Verifone
For more than 30 years Verifone has established a remarkable record of leadership in the electronic payment technology industry. Verifone has one of the leading electronic payment solutions brands and is one of the largest providers of electronic payment systems worldwide.
Verifone has a diverse, dynamic and fast paced work environment in which employees are focused on results and have opportunities to excel. We take pride in the fact that we work with leading retailers, merchants, banks, and third party partners to invent and deliver innovative payments solution around the world. We strive for excellence in our products and services, and are obsessed with customer happiness. Across the globe, Verifone employees are leading the payments industry through experience, innovation, and an ambitious spirit. Whether it’s developing the next platform of secure payment systems or searching for new ways to bring electronic payments to new markets, the team at Verifone is dedicated to the success of our customers, partners and investors. It is this passion for innovation that drives each one of our employees for personal and professional success.
Summary
The Vice President of Brand, Communications, and Content Marketing is a strategic leader responsible for shaping and executing the company’s branding, comms, and content strategies. This role combines high-level strategic thinking with operational oversight to ensure consistent brand messaging, effective storytelling, and alignment with business objectives. The VP will lead a team of creative and communications professionals, manage external agencies, and collaborate across departments to build and amplify the company’s reputation, engage target audiences, and drive business growth.
Key Responsibilities
Strategic Leadership
- Develop and implement an integrated communications, brand, and content marketing strategy aligned with the company’s mission, vision, and business goals.
- Serve as a trusted advisor to senior leadership on matters related to brand positioning, public relations, and messaging.
- Monitor industry trends, competitor strategies, and market dynamics to adjust plans proactively.
Brand Management
- Oversee the development and evolution of the brand identity, ensuring consistency across all touchpoints and platforms.
- Lead efforts to enhance brand awareness, reputation, and equity among target audiences.
- Ensure all marketing materials and communications reflect the brand’s tone, values, and voice.
Communications
- Manage external communications, including media relations, public relations, and crisis communications.
- Oversee internal communications to ensure employees are informed, engaged, and aligned with company priorities.
- Act as the primary spokesperson for the organization when necessary.
Content Marketing
- Drive the content strategy to create compelling, engaging, and valuable content that resonates with target audiences across channels.
- Oversee the development of blogs, videos, whitepapers, social media content, and other digital assets.
- Ensure content marketing efforts drive lead generation, customer retention, and thought leadership.
Team Management and Collaboration
- Build, lead, and mentor a high-performing team of communication, brand, and content professionals.
- Foster a culture of creativity, collaboration, and innovation within the team.
- Partner with cross-functional teams, including sales, product, and customer success, to align messaging and amplify impact.
Performance Measurement
- Establish KPIs and metrics to evaluate the effectiveness of communication and marketing initiatives.
- Regularly report on progress and outcomes to senior leadership.
- Continuously optimize strategies based on data insights and feedback.
Qualifications
- Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field; MBA or advanced degree preferred.
- 15+ years of experience in brand, communications, and content marketing leadership roles, preferably in a high-growth or dynamic environment.
- Proven success in building and managing a brand strategy across multiple channels.
- Exceptional communication and storytelling skills, with a strong ability to translate complex ideas into clear, compelling messages.
- Expertise in digital marketing, social media, and content management platforms.
- Strong leadership and team-building skills, with a track record of managing and developing talent.
- Ability to manage budgets, prioritize initiatives, and drive results under tight deadlines.
Preferred Skills
- Experience in Fintech.
- Established relationships with media outlets and influencers in relevant sectors.
- Strong analytical skills and comfort with using data to drive decisions.
- Creative thinker with a passion for innovation and storytelling.
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