Position Summary
The Senior Planner will be involved with the development of media plans for assigned clients across multiple channels. This person is required to have a solid understanding of the client’s business and apply their media recommendation to deliver against the clients’ objectives.
Key Responsibilities
- Understand client’s business objectives and advertising strategy.
- Knowledgeable and keeps up-to-date on all available market and consumer information necessary to the preparation of an effective and efficient digital media plan.
- Works closely with all assigned media personnel in the group with evaluation of media information necessary to the preparation of the digital media plan that best implements the media objectives and strategies.
- Ensuring approved planned media are placed and consistent.
- Identifying target audiences and analyzing their characteristics, behavior, and media habits.
- To maintain good communication with media owners, newspapers, magazines and websites owners.
- Undertaking research and analyzing data using specialist industry resources.
- Monitoring and optimizing effectiveness of campaigns.
- Maintaining records and preparing periodic reports as may be required on assigned accounts.
Desired Skills & Experience
- Professional or educational background in Marketing and/or Advertising would give leverage to this application
- Mid-Senior level of experience in integrated media planning.
- Experience within an integrated advertising agency.
- Knowledge of media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma) will give leverage to this application
- Client service oriented.
- Curiosity, with a passion for continuous development.
- Excellent communication skills (both written and verbal).
- Highly developed organizational skills with a strong attention to detail accuracy.
- Excellent ability to manage and prioritize time effectively.
- Ability to work collaboratively as well as independently.
- Proactive approach to problem solving, assisting the team, self-development, etc.
- Ability to develop and foster relationships with media partners.
- Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
UM is a global media agency committed to Futureproofing our clients’ businesses for the now and the next. We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. Our consultative approach and agile model, rooted in diversity, equity and belonging, drive better business outcomes for brands. As the leading global media network in Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of clients including the following in Canada: BMO, Sobeys, PokerStars, FanDuel, Johnson & Johnson, SkipTheDishes, Sony, Spotify and Hershey. UM is the number one agency in Canada, as ranked by RECMA, and the most awarded media agency at the Media Innovation Awards and CMA Awards for the past two years. For more information, please visit umww.ca.
What's in it for you?
• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.
UM is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [email protected].
