Tiktok Marketing Coordinator

Compensation:  $40,000–$50,000

We are redefining how consumer brands are built — blending the creative agility of a startup with the operational discipline of private equity.
Think of us as a mini Unilever: a lean, high-performance portfolio scaling brands through a 3-year build-and-exit playbook supported by centralized shared services in growth, creative, media, product, and operations.

Our portfolio generates $40M+ annually, with more brand acquisitions on deck. Every role impacts revenue, speed, and the trajectory of brands built to exit.

Our mission:
Build brands that leave lasting impressions — and exit them at their peak.

We move fast. We test constantly. We reward ownership and outcomes, not politics or titles.

Core Values:
🏆 Competitive Greatness
⚡ Speed to Execution
💪 Team Empowerment
🎯 Relentless Ownership

If you're hungry, resourceful, and love building systems to scale people-based ecosystems (creators and customers), this is your team.

The Creator & Customer Sourcing & Outreach Coordinator is the engine that fuels our internal creator community and customer outreach pipelines. You’ll source, identify, and bring high-potential creators into our TikTok Shop ecosystem while also managing customer messaging workflows that drive retention, content flow, and GMV.

This role is full-time, North America–based, and we are hiring a team member to support rapid scaling.

You are part recruiter, part growth operator, part CRM manager — responsible for filling the pipeline, running outreach campaigns, optimizing automations, and providing leadership with visibility into performance.

• Source new internal creators daily using TikTok Creator Center, Shop analytics, competitor poaching, niche targeting, and automation tools.
• Execute multi-channel outreach campaigns (email, TikTok DMs, Discord, SMS, automations).
• Manage creator and customer messaging pipelines, ensuring timely follow-ups, clean data, and strong engagement.
• Maintain the creator CRM (e.g., Airtable/Reacher) with accurate outreach stages, response rates, and conversion metrics.
• Analyze outreach performance — open rates, CTR, conversions, onboarding rates — and optimize messaging cadence and content.
• Support customer outreach workflows, including sample requests, retention sequences, and follow-up messaging.
• Provide weekly pipeline reports to leadership highlighting top-of-funnel activity and sourcing goals.
• Coordinate with Marketing to ensure alignment on creator archetypes, niches, and audience personas.
• Collaborate with Creator Partnerships & Community teams to ensure smooth handoff from sourcing → onboarding → engagement.
• Run message testing frameworks to identify high-converting scripts, hooks, and templates

• Number of qualified creators sourced per week
• Outreach response rate and conversion to onboarding
• CRM accuracy, organization, and data hygiene
• Customer messaging engagement rates (open, click-through, reply)
• Creator onboarding speed, activation rate, and early-stage retentio

• Learn sourcing archetypes, CRM systems, messaging scripts, automations, and workflows.
• Begin sourcing and outreach independently.
• Deliver first pipeline report.
   

• Achieve consistent weekly sourcing targets (ex: 50+ prospects, 10 onboarded).
• Optimize at least 2 outreach sequences for higher conversion.
• Improve CRM structure and tracking visibility.
   

• Become a top-of-funnel engine — delivering predictable creator pipelines weekly.
• Build a scalable sourcing framework aligned with TikTok Shop performance goals.
• Identify new sourcing channels and automation opportunities.

• 1–3+ years of experience in outreach, recruiting, creator sourcing, customer engagement, or CRM management
• Strong communication skills (written + verbal)
• High attention to detail and comfort with admin-heavy workflows
• Experience working with Airtable, HubSpot, Reacher, or other CRMs
• Fast execution, high responsiveness, and strong follow-through
• Ability to manage dozens of conversations simultaneously
   

• Experience in TikTok Shop, UGC, creator marketing, or influencer sourcing
• Understanding of TikTok trends, creator niches, and social-first content styles
• Experience with outreach automation tools
• Background in sales, partnerships, or growth op

• Resourceful prospectors who love finding new talent
• Operators who are comfortable in high-volume outreach environments
• Organized CRM managers who keep pipelines tight and clean
• Fast executors who test, iterate, and optimize daily
• High-ownership individuals who love hitting weekly targets
   

• You dislike repetitive outreach or CRM management
• You struggle with organization and follow-up
• You’re slow to respond or uncomfortable with volume-based work
• You prefer reactive roles instead of proactive sourcin

• Be a foundational member of the fastest-growing division in the company
• Direct impact on creator ecosystem growth and GMV
• Work with elite operators and a performance-driven team
• Fast career mobility with opportunities to lead sourcing teams
• Autonomy, ownership, and zero bureaucrac

• $40,000–$50,000 annual salary
• Performance bonuses
• Flexible hybrid/remote
• Access to creator tools, automations, and growth resources
• Opportunity for rapid role expansio