This is a great opportunity to be part of one of the fastest-growing infrastructure companies in history, an organization that is in the center of the hurricane being created by the revolution in artificial intelligence.
"VAST's data management vision is the future of the market."- Forbes
VAST Data is the data platform company for the AI era. We are building the enterprise software infrastructure to capture, catalog, refine, enrich, and protect massive datasets and make them available for real-time data analysis and AI training and inference. Designed from the ground up to make AI simple to deploy and manage, VAST takes the cost and complexity out of deploying enterprise and AI infrastructure across data center, edge, and cloud.
In this role, you can expect to grow both your skills & work experience significantly. This is a great opportunity to be a part of one of the fastest-growing startups of all time.
THE ROLE
We are seeking an experienced Product Marketing Manager with deep expertise in Competitive Intelligence to lead strategic initiatives focused on market analysis and competitive positioning. You will leverage your insights into competitor offerings, industry trends, and market dynamics to enable our sales, product, and marketing teams with targeted strategies and differentiated messaging.
Competitive Intelligence Leadership
- Own and develop the competitive intelligence function, proactively identifying and analyzing market trends, competitive threats, and opportunities.
- Drive competitive intelligence enablement, training sales teams to effectively position VAST’s unique value against competitor offerings.
Technical Market Insights
- Analyze technical product capabilities of competitors and clearly articulate differentiated, customer-centric benefits of VAST Data solutions.
- Act as the internal expert on competitive systems architecture, including file, object storage, block storage, and emerging AI-driven storage solutions.
- Collaborate closely with Product Management and Engineering to shape competitive product messaging strategies.
Customer and Sales Enablement
- Develop targeted competitive battlecards, positioning documents, and sales playbooks to equip the sales teams with actionable insights.
- Lead competitive-focused training sessions, webinars, and workshops to clearly communicate VAST’s competitive advantage.
- Support sales teams with targeted competitive responses for RFPs and customer engagements.
Content Creation and Thought Leadership
- Craft compelling content including competitive briefs, whitepapers, case studies, blogs, and FAQs that highlight competitive differentiation.
- Collaborate with demand generation and digital marketing teams to incorporate competitive messaging into impactful campaigns.
- Represent VAST Data as a competitive expert at industry panels, conferences, and events.
- 10+ years of experience in competitive intelligence, product marketing, or solutions marketing within IT infrastructure, data storage, or enterprise software.
- Proven track record in competitive analysis, messaging, and positioning within technical markets.
- Deep understanding of storage architectures (block, file, object), AI-driven architectures, and emerging market trends.
- Exceptional analytical and communication skills with the ability to clearly translate complex technical data into actionable competitive insights.
- Strong collaboration skills and experience managing cross-functional initiatives.
- Ability to travel for industry events, competitive research, customer engagements, and team activities.
NICE TO HAVE
- Experience with compliance frameworks and industry standards (GDPR, HIPAA).
- Background working in early-stage startups or rapidly growing tech companies.
