To produce high-quality, long-form technical marketing content targeted at skeptical, non-technical buyers that builds credibility with the brand. This writer will bridge internal subject matter expertise with clear, accurate, and visually supported storytelling that resonates with decision-makers in the martech space.
Profile OverviewWe are seeking a seasoned content writer with experience translating complex topics—such as data compliance, martech stacks, and technical integrations—into plainspoken, buyer-friendly language. The ideal candidate is adept at creating a compelling narrative from internal briefs, interviews, and independent research, as well as identifying opportunities for visual content that enhances comprehension. A strong grasp of marketing technology and data-driven products is preferred.
Scope- Commitment: ~30 hours/month.
- Cadence: One long-form asset per month (1,500–3,000 words).
- Engagement Type: 6 months to start, excluding December.
- Start Date: Ideal by early-to-mid October 2025.
- Create one comprehensive long-form asset per month (white papers, checklists, etc.).
- Conduct interviews with internal subject matter experts (SMEs), with scheduling support from Iterable.
- Distill SME insights and independent research into well-structured, accessible narratives.
- Suggest detailed visual elements (tables, diagrams, etc.) that will enhance the final deliverable to be executed by Iterable’s design team.
- Collaborate asynchronously with multiple stakeholders and adapt based on layered feedback.
- Maintain alignment with brand tone, persona insights, and messaging frameworks provided by Iterable.
- Participate in light onboarding (e.g., Academy) to understand the product and ecosystem.
- Proven experience writing for technical/B2B audiences, preferably martech or SaaS.
- Ability to break down complex concepts for non-technical buyers.
- Strong self-management and attention to detail.
- Comfortable conducting interviews with internal stakeholders and incorporating feedback asynchronously.
- Familiarity with compliance topics (e.g., GDPR) and the martech stack landscape.
- Visual thinking skills: able to suggest infographics, diagrams, and structured visual layouts.
- Open to using AI tools, including client-provided GPTs trained on brand tone and product features.
- Bonus: Comfortable ghostwriting or accepting bylines as needed.
Our client is a cross-channel marketing platform that empowers growth marketers to create, execute, and optimize campaigns across email, push, SMS, in-app, and more. Their focus is on clarity, trust, and value-driven communication for technical decision-makers navigating complex martech ecosystems.
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