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This is a remote position, however, the candidate must reside within 30 miles of one of the following locations: Portland ME, Chicago IL, Boston MA, Washington DC, Dallas TX, San Jose CA, Seattle WA, or New York City NY.
About the Role
We’re looking for a data-driven, commercially-minded Senior Product Marketing Manager (PMM) to own the Small Business segment for our North America Mobility business at WEX. You’ll be the driving force behind how we position our SMB solutions, drive adoption and acquisition, and enable sales to succeed in a complex, evolving buyer landscape.
This role is ideal for a PMM who thrives on insight, clarity, and hustle—someone who can distill complex market signals into clear GTM strategies, has a bias for measurable outcomes, and knows how to equip sales and marketing teams to win.
This is not a generalist role. We're seeking a product marketer, not a brand marketer or a general business operator. You’ll be at the center of how we grow our SMB business, partnering closely with Sales, Product, and Revenue Marketing to ensure our GTM is as sharp as our strategy.
How You'll Make an Impact
Own positioning, messaging, and GTM strategy
Define and evolve value propositions, messaging pillars, and sales narratives tailored to SMB buyers and decision-makers
Shape the GTM strategy for our Small Business product line, ensuring it’s insight-driven and segment-specific
Use customer, market, and competitor research to refine our message and drive differentiation
Drive launches and adoption
Lead cross-functional product launches, coordinating with Sales, Product, and Marketing
Own SMB roadmap communications to ensure every update drives awareness, interest, and adoption
Translate product features into real-world benefits that resonate with small business customers
Enable sales teams to win
Build and maintain battlecards, pitch decks, objection handlers, and persona-based playbooks
Deliver training, updates, and competitive insights that empower inside sales and account teams
Help optimize segmentation, targeting, and outreach strategies with Sales and Marketing
Fuel customer and market insight
Lead primary and secondary market research initiatives, including talking to customers, interviewing lost deals, and partner analytics
Track competitor activity and trends to identify opportunities and threats
Analyze performance metrics (win rate, retention, funnel velocity, campaign effectiveness) to drive next-step recommendations
Who You Are
A strategic yet scrappy product marketer with a bias toward action, insight, and results
Comfortable owning an entire segment including messaging, GTM, enablement, and performance
An exceptional communicator who can influence cross-functional partners and clarify complexity
Customer-obsessed—you lead with insight and empathy, always seeking to solve real problems
Highly collaborative but not consensus-driven
Experience You'll Bring
7+ years of relevant work experience, including 4+ years in product marketing roles in B2B SaaS, fintech, or SMB-focused businesses
Proven experience building go-to-market plans, crafting messaging, and enabling sales for technical or complex products
Strong analytical and research skills used to validate assumptions, surface insights, and measure what matters
Exceptional writing, storytelling, and presentation skills
Experience in small business preferred
Bachelor’s degree in marketing, business, communications, or related field
Why This Role Matters
WEX’s SMB segment is a massive growth lever and a fiercely competitive one. We need someone who can not only market the product but build the engine that helps us scale. You’ll help define how WEX shows up to small business buyers, what makes us stand out, and why we win.
The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX's total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the "About Us" section.Pay Range: $120,000.00 - $160,000.00