In this role you’ll sit as part of the Global Proposition & Product Marketing team, working alongside other product marketing specialists responsible for headsets, software & services, and more. Crucially, you’ll serve on the team that is the bridge between the product organization, the marketing function and the teams in the regions.
Passionate about products, and even more passionate about storytelling, the tight-knit Proposition & Product Marketing team are unashamed customer-geeks. Whether that’s putting our end-users and IT decision makers at the heart of our value propositions, or crafting sell-in decks to inspire both internal and external customers, the team is responsive, supportive of each other & results-driven.
The role reports to the Head of Video Marketing, Global Proposition & Product Marketing based in North America.
Your contribution is appreciated, and you will:
Collaborate on the value proposition for all new Jabra Panacast video launches, working with Product Management to deliver the brief to marketing.
Coordinate the marketing launch plan for all NPI, interacting with colleagues from Market Insights, our in-house creative team, digital marketing, PR etc.
Assist in creating propositions & messaging tailored distinctly towards customers (end-users & ITDM), channel partners & alliance sellers
Work closely with the Product Management teams to ensure accuracy of all product messaging and value propositions.
Act as the bridge within the product marketing function that interfaces with Jabra brand, creative, digital and PR/Communications teams .
Translate complex & technical video product concepts into compelling, understandable stories supported by insights & proposition testing.
Develop & deliver product-training and enablement material (for internal and external audiences), plus compelling, high-impact sell-in content for customers.
Work closely with various stakeholders in the Video business unit to ensure long term product viability
Consistently include software & services as part of the overarching story, and knit these elements into marketing launch planning.
To perform well in the role, we imagine that you:
Are an outstanding communicator that can present with confidence and impact to both internal & external audiences.
Have an in-depth understanding of the video/meeting room category, and can demonstrate a strong focus on new product introduction in video conferencing, unified communications, or adjacent technologies.
Have experience of working with or alongside key alliance/ecosystem partners such as Microsoft, Zoom or Google.
Bring product marketing experience (global or regional) of minimum 6 years.
Possess a creative mindset, with the ability to craft inspiring stories and make these come alive visually (via eLearning, PowerPoint etc.)
Are curious about the WHY and the WHO, including the ability to re-evaluate existing beliefs and uncover insights that lead to compelling propositions.
Exhibit strong stakeholder management and interpersonal skills, with the ability to network across functional boundaries and collaborate with others.
Can be flexible to occasional international travel, based on business need.
At GN we pride ourselves on encouraging flexible working whenever possible. We trust our people to fulfill their responsibilities, to know when in-person collaboration is better than hybrid, and to be present when it's needed most.
We encourage you to apply
Even if you don’t match all the above-mentioned skills, we welcome your application if you think you have transferable skills. We highly value a mindset and motivation that align with our core values, to not only ensure growth for you, but for your team and the wider GN organization as well.
We are focused on an inclusive recruitment process
All applicants will receive equal consideration for employment. As such, we encourage you to submit your CV without a photo to ensure an equal and fair application process.
Should you have any special requirements for the interview, please let the Hiring Manager know upon accepting the invitation to interview.
How to apply?
Use the ‘APPLY’ link. Applications are assessed continuously, so don’t wait to send yours.
On a time crunch? Feel free to only submit your up-to-date CV, including a few sentences outlining your motivation for applying – quick and easy.
Join us in bringing people closer
GN brings people closer through our advanced intelligent hearing, audio, video, and gaming solutions. Inspired by people and motivated by innovation, we deliver technology that enhances the senses of hearing and sight. We enable people with hearing loss overcome real-life problems, improve communication and collaboration for businesses, and provide great experiences for audio and gaming users.
GN Store Nord A/S has entered into a definitive agreement for the sale of GN’s Hearing business to Amplifon S.p.A. to create a global leader in audiology. For GN Group, this creates an opportunity to expand our position in the large audio and video peripherals markets. Read more about the announcement here.
We hope you will join us on this journey and look forward to receiving your application.
#LI-GNGroup
#LI-Jabra
