Sr. Product & Content Marketing Manager
Location: Remote | Reports to: Sr. Director of Product and Content Marketing
Grace Hill is seeking an experienced and strategic Product & Content Marketing Manager to lead product marketing and content initiatives across a diverse suite of SaaS solutions. In this role, you will shape messaging and positioning, develop content strategy, and drive go-to-market execution that fuels brand awareness, demand generation, customer engagement, and product adoption.
This role requires a strong mix of strategic thinking and hands-on execution. You’ll partner closely with product management, sales, customer success, and the broader marketing team to ensure our solutions are effectively differentiated in the market and supported with impactful, data-driven marketing campaigns.
This is a high-visibility, fast-paced role for a marketer who thrives at the intersection of storytelling, strategy, and execution.
Product Marketing- Develop compelling product positioning, messaging frameworks, and value propositions that resonate with target personas across the real estate industry.
- Lead go-to-market planning and execution for product launches and enhancements, ensuring alignment across product, sales, and customer success.
- Conduct market research, competitor analysis, and win/loss assessments to identify opportunities and inform strategy.
- Own and evolve key enablement resources such as buyer personas, customer journey maps, and competitive battle cards.
- Partner with sales and customer success leadership to deliver playbooks and other tools that accelerate pipeline conversion and customer retention.
- Develop and manage content such as blogs, webinars, customer success stories, and other thought leadership materials that engage prospects and customers.
- Collaborate with subject matter experts to create engaging, educational content aligned to customer needs and market trends, positioning Grace Hill as a trusted industry authority.
- Ensure all content is optimized for SEO, GEO, digital campaigns, and multi-channel distribution to maximize reach and engagement.
- Partner with Demand Generation to design and activate integrated campaigns that drive awareness, leads, and product adoption.
- Translate complex product capabilities into clear, compelling narratives for both internal and external audiences.
- Develop sales and customer enablement materials such as slide decks, brochures, one-pagers, playbooks, and other content to help accelerate pipeline conversion, renewals, and software upgrades.
- Maintain up-to-date competitive intelligence and provide tools that empower the sales and customer success teams.
- Track and report on KPIs for product marketing and content performance, using data to refine strategy and drive continuous improvement.
- Collaborate cross-functionally to ensure alignment between marketing, sales, customer success and product initiatives.
- 5-8 years of B2B SaaS marketing experience, including at least 4+ years in product marketing or content marketing management.
- Proven track record developing go-to-market strategies and executing successful product launches.
- Exceptional storytelling, writing, and presentation skills with the ability to translate technical features into clear business value.
- Strong strategic thinking combined with hands-on ability to create and execute marketing assets and campaigns.
- Demonstrated ability to manage multiple projects, prioritize effectively, and work cross-functionally.
- Experience leading cross-functional initiatives and collaborating with senior stakeholders.
- Strong analytical skills with experience leveraging data and insights to inform marketing decisions.
- Multifamily prop-tech experience a plus
- Experience in category building a plus
- Proficiency in HubSpot, Salesforce, and marketing automation platforms.
Grace Hill provides technology-enabled performance solutions designed to help owners and operators of real estate properties enhance property performance, mitigate operating risk and cultivate top talent. Its industry-leading solutions, which encompass policy, training, assessment, surveys, virtual leasing and video tools, benchmarking and data-driven insights, are supported by years of real estate experience, extensive service-level expertise and outstanding customer support. Additionally, Grace Hill offers cutting-edge marketing solutions, such as video tours and reputation management, to improve property visibility and engagement. Today, over 500,000 real estate professionals from more than 2,800 companies depend on talent performance solutions from Grace Hill. Visit us at gracehill.com or on LinkedIn.
