The Sr. PPC Optimization Specialist will manage and optimize PPC campaigns across platforms like Google Ads and Bing Ads. Responsibilities include auditing campaigns, conducting audience research, analyzing data for optimization, and collaborating with stakeholders to ensure alignment with marketing objectives.
As a Sr. PPC Optimization Specialist at LegalMatch, you will manage and optimize PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media channels. You will work closely with stakeholders to understand our objectives and develop effective PPC strategies to drive traffic, increase conversions, and maximize ROI.
- Audit existing campaigns to identify areas for optimization and improvement.
- Create, manage, and optimize PPC campaigns across multiple platforms including Google Ads, Bing Ads, and social media channels.
- Conduct audience and keyword research, configure conversion tracking, and enhance landing page performance.
- Analyze campaign data and metrics to identify trends, opportunities, and areas for improvement.
- Conduct deep-dive analysis on conversions to understand conversion factors and obstacles.
- Review existing research, conduct new interviews, and analyze comments on platforms like Facebook and Reddit to gain deep insights into our audience.
- Collaborate with stakeholders to align PPC campaigns with overall marketing objectives.
- Stay up to date with industry trends and best practices in PPC advertising.
To be successful in this role, you will need:
- Analytical mindset and ability to interpret campaign data to drive results
- Prior experience as a PPC Specialist or similar role
- Strong knowledge of PPC platforms (Google Ads, Bing Ads, etc.)
- Proficiency in managing and optimizing PPC campaigns
- Ability to conduct keyword research and optimize ad copy
- Excellent communication and collaboration skills
- Google Ads certification is a plus
- Bachelor’s degree in Marketing, Advertising, or a related field.
- Lead Generation Conversion Optimization
- E-commerce conversion optimization experience
- Experience in setting up and testing up campaigns from scratch
- To be able to speak to which default settings at the various paid campaign sources that should be left on vs turned off and why and/ or recommendations from platform reps at the various paid campaign sources that should be implemented or ignored and why
Top Skills
Bing Ads
Google Ads
Similar Jobs
As a Senior Customer Success Manager, you will manage relationships with Mid-Market customers, drive product adoption, develop best practices, and ensure high customer satisfaction and retention. You will onboard clients, strategize for customer success, and advocate on behalf of customers to improve their engagement with Superhuman's productivity tools.
The Customer Success Manager will partner with clients on their digital training strategy using the 360Learning platform. Responsibilities include analyzing platform usage, creating action plans, ensuring contract renewals, and developing strong client relationships to limit churn and create advocates. The role involves coordinating with internal resources to meet customer needs and maximize success outcomes.
The Enterprise Customer Success Manager will lead relationships and growth strategies with strategic retail partners using Whitelabel Ecommerce solutions. They will provide strategic advice, educate stakeholders, and collaborate across various teams to enhance customer success and refine methodologies.
What you need to know about the Vancouver Tech Scene
Raincouver, Vancity, The Big Smoke — Vancouver is known by many names, and in recent years, it has gained a reputation as a growing hub for both tech and sustainability. Renowned for its natural beauty, the city has become a magnet for professionals eager to create environmental solutions, and with an emphasis on clean technology, renewable energy and environmental innovation, it's attracted companies across various industries, all working toward a shared goal: advancing clean technology.
