Sr. Media Strategy Lead

Description
Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Markham Elevation Centre or Oshawa Elevation Centre three times per week, at minimum.
ROLE SYNOPSIS
Reporting to the Media Strategy Manager at General Motors, the Media Strategy Lead (Brand Focus) will be responsible for developing, planning, and executing tactical digital media strategies for our vehicle brands. This role requires a strong understanding of the digital media landscape, analytical prowess, and the ability to translate brand objectives into effective media plans that drive measurable results. The ideal candidate will be a hands-on strategist, collaborative, and passionate about leveraging digital channels to connect with target audiences and achieve brand-specific goals.
The position requires strong leadership skills to manage a direct report and external agencies, as well as cross-functional collaboration.
KEY RESPONSIBILITIES
Media Strategy & Planning:

• Work effectively with the Brand, Product, and Performance Marketing teams to understand brand initiatives, objectives, and goals to drive the most effective media plans.
• Form the strategic vision and plan for individual nameplates and own the media planning process.
• Manage Media agency of record and media operations process
• Develop insights to drive innovation and keep up with current/future trends in media while enabling a smarter and more effective media strategy and buying decisions
• Define target audiences, media mix, budget allocation, and key performance indicators (KPIs) for all campaigns.

Campaign Execution & Optimization:

• Work closely with external media agencies, ad tech vendors, and platform representatives (e.g., Google, Meta, TikTok)
• Effectively own and manage the allotted budget and drive appropriate investments and media mix.
• Integrate media strategy across national and regional teams ensuring full funnel alignment.
• Meet with media partners and evaluate offerings for brand fit.
• Work in consultation with Marketing Applied Science and Performance teams in the development of reports, media mix models, identify and drive media KPIs across all channels and optimization plans.
• Monitor and analyze key performance metrics; optimize campaign activities

Relationship & Stakeholder Management :

• Develop and foster a strong relationship with MediaOne Global team including Audience, Ad Tech, and channel leads
• Create and Lead Test & Learn media initiatives
• Present and inform leadership across sales and marketing of media plans.
• Work with internal stakeholders to identify and implement new media strategies.

Additional Description
QUALIFICATIONS

• Bachelor's degree with 5+ years of experience with a preference for media experience and managing one-to-one targeted campaigns.
• Demonstrated understanding of all areas of media with familiarity with the various media platforms, technology, and processes.
• Experience working with media agencies
• Excellent project management and analytical skills.
• Proven ability to lead agency partners and cross-functional teams in large organizations.
• Strong understanding of digital creative, media, and measurement practices.
• Excellent written and verbal communication skills.
• Automotive brand experience is a plus.

Benefits:
The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
• Healthcare, dental and vision benefits including health care spending account and wellness incentive.
• Life insurance plans to cover you and your family.
• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
• GM Vehicle Purchase Plan for you, your family, and friends.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.
About GM
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Why Join Us
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Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
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We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
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