Lead and manage multimillion-dollar traditional media campaigns for law firms, focusing on TV, radio, and CTV while optimizing performance through data analysis and vendor negotiations.
As our Integrated Sr. Media Buyer, you'll spearhead the strategic planning and execution of multimillion-dollar traditional media campaigns for prominent law firms nationwide. This pivotal role combines independent leadership of day-to-day campaign operations with collaborative strategic planning alongside our accomplished Operations team. The position is ideally suited for a self-directed professional who excels at autonomous execution while contributing valuable insights to broader organizational initiatives. Your expertise will directly influence the success of large-scale TV, and radio campaigns that shape the growth of our clients' practices.
Responsibilities
- Lead end-to-end campaign management for TV, Radio, Outdoor, and CTV devices, including planning, negotiation, placement, monitoring, and performance analysis
- Develop and maintain strong vendor relationships to secure optimal rates and premium placement opportunities.
- Conduct negotiations with vendors confidence and understanding of the metrics negotiated (impressions, CPM, Nielsen Quarter-Hour book application)
- Manage campaign budgets and reconcile invoices while ensuring cost efficiency.
- Able to identify problems and/or opportunities and optimize campaigns based on results.
- Manage and analyze competitive data
- Monitor industry trends and competitive landscape to identify growth opportunities and optimize campaign performance
- Collaborate with the team on data analysis and CRM integration to maximize campaign effectiveness
- Manage weekly budget and performance charts per client
- Keep up-to-date on changes within traditional mediums and proactively suggest optimizations and new campaigns
- Ability to analyze data and trends in order to continually optimize campaigns
- Create detailed performance reports and provide strategic recommendations based on data analysis
- Proactively identify potential campaign challenges and propose solutions
- Bring issues/concerns to forward before they become problems, offering solutions and advising of potential delivery delays
- Agency and or SEO digital marketing experience required
- 3 Years of experience in traditional media (Brand, station or agency side)
- Comfortable using and analyzing media buying metrics (CPP, CPM etc)
- Solid knowledge of media buying tools like Freewheel/STRATA, Vivvix/MediaRadar, Nielsen, etc.
- Excellent verbal and written communication skills
- Attention to detail, strong problem-solving skills, analytical mind-set and ability to multi-task are a must
- Bachelor’s degree in marketing, advertising or relevant field
- Comfortable with Excel/GoogleSheets and able to transform data on a beginner level
- $75,000 annual salary
- Work remotely from home
- Unlimited PTO
- 3% Match Simple IRA
- 100% Health Insurance (including fully employer-funded coverage)
Top Skills
Excel
Freewheel/Strata
Google Sheets
Nielsen
Vivvix/Mediaradar
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