Lead global category growth and own the product innovation pipeline from concept through commercialization. Develop positioning, messaging, pricing, and go-to-market plans; ensure consistent brand voice across packaging, advertising, digital, and trade. Guide cross-functional teams, manage creative development and execution, analyze post-launch performance, support sales with tools and sell-in stories, and manage/develop Associate Brand Managers.
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
This role is ON SITE 3x a week in our Needham HQ
Our goal is to make Shark and Ninja true devotion brands - built on deep category and consumer understanding, and brought to life through intentional, breakthrough marketing that drives both brand health and profitable growth. This is an opportunity to influence meaningful brand and business outcomes in a fast-paced, high-growth environment, while helping shape how millions of consumers experience Shark and Ninja every day.
The Sr Manager, Marketing will be responsible for driving the global growth of the category - owning the innovation pipeline from early concept development through full commercialization. This role will guide cross‑functional teams through the end‑to‑end process, ensuring alignment, clarity, and excellence at every stage.
They will also champion consistency in voice, tone, and messaging across all consumer touchpoints, including Packaging, Advertising, PR, Social/Content Marketing, Web Properties, trade materials, and in‑market collateral.
In addition, the Sr Manager will play a critical role in shaping brand strategy, contributing to the development of the annual marketing plan, and ensuring flawless execution in market to deliver against category goals.
Here are some of the EXCITING things you'll get to do:
ATTRIBUTES & SKILLS:
What We're Looking For:
A results-driven team player who takes ownership and is motivated to deliver high-impact outcomes. The ideal candidate is confident speaking up in meetings, actively contributes to discussions, and brings thoughtful perspectives to the table. They thrive in a fast-paced environment, adapt quickly to change, and maintain focus and momentum while balancing multiple priorities.
Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range
$110,300-$210,300 USD
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
This role is ON SITE 3x a week in our Needham HQ
Our goal is to make Shark and Ninja true devotion brands - built on deep category and consumer understanding, and brought to life through intentional, breakthrough marketing that drives both brand health and profitable growth. This is an opportunity to influence meaningful brand and business outcomes in a fast-paced, high-growth environment, while helping shape how millions of consumers experience Shark and Ninja every day.
The Sr Manager, Marketing will be responsible for driving the global growth of the category - owning the innovation pipeline from early concept development through full commercialization. This role will guide cross‑functional teams through the end‑to‑end process, ensuring alignment, clarity, and excellence at every stage.
They will also champion consistency in voice, tone, and messaging across all consumer touchpoints, including Packaging, Advertising, PR, Social/Content Marketing, Web Properties, trade materials, and in‑market collateral.
In addition, the Sr Manager will play a critical role in shaping brand strategy, contributing to the development of the annual marketing plan, and ensuring flawless execution in market to deliver against category goals.
Here are some of the EXCITING things you'll get to do:
- Be the category expert: understand price, positioning, competitive landscape and market needs
- Digest insights, connect the dots, summarize conclusions and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale
- Develop category/brand positioning strategies, portfolio architecture, product level concepts, breakthrough claims, and pricing strategies with the goal of increasing marketability and maximizing sales
- Drive a consumer first mentality to develop relevant messaging and assets that deliver clear consumer understanding of products and brand, via partnership with Consumer Insights across global markets
- Working with the Product Development, Creative Services and Sales team to develop worldwide go-to-market plans
- Specifically, message development and execution for packaging, digital, in-store, collateral and support for infomercial/advertising and digital efforts
- Conduct post evaluation and analysis of activities, recommending improvements and evolutions of future brand activity
- Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products
- Work with Sales and Trade Marketing to develop breakthrough sell-in stories and in-store merchandising
- Support development and implementation of best practices and processes across all consumer touchpoints
- Manage creative development processes (i.e. timeline, approvals, protocols)
- Manage and develop Associate Brand Managers / Brand Managers
ATTRIBUTES & SKILLS:
- 7+ years of prior Marketing experience required, preferably with direct responsibility for Product Marketing, messaging, positioning, and innovation planning and execution
- Experience leveraging consumer insights to develop effective marketing programs and campaigns
- Experience in creative strategy development, advertising and launching new products
- Degree in Marketing or related field, or equivalent, MBA preferred
What We're Looking For:
A results-driven team player who takes ownership and is motivated to deliver high-impact outcomes. The ideal candidate is confident speaking up in meetings, actively contributes to discussions, and brings thoughtful perspectives to the table. They thrive in a fast-paced environment, adapt quickly to change, and maintain focus and momentum while balancing multiple priorities.
Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range
$110,300-$210,300 USD
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
- For candidates based in all regions, please refer to this Candidate Privacy Notice.
- For candidates based in China, please refer to this Candidate Privacy Notice.
- For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
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