The Company:
Marigold helps brands foster customer relationships through the science and art of connection. Marigold Relationship Marketing is a suite of world-class martech solutions that help marketers create long term customer love and loyalty. Marigold provides the most comprehensive set of use cases for marketers at any level. Headquartered in Nashville, Tennessee, Marigold has offices globally across the United States, Europe, Australia, New Zealand, South America and Central America, as well as in Japan.
The Role:
The Senior Director of Performance Marketing will be responsible for leading our paid marketing and web marketing efforts with our team of full-time employees, contractors, and agencies. You will play a key role in Marigold’s growth, responsible for increasing awareness, leads and account velocity through a deep understanding of paid media across multiple channels (third party, search, seo, social) and a deep curiosity and passion for reaching our ideal users and speaking to them in a way that they understand. With a strong track record of experimentation and relentless execution, you’ll keep us at the leading edge of driving awareness and adoption through paid activities.
What You’ll Do:
-
Lead and manage our Paid Growth team, including paid search advertising, SEM, and seo strategy, to drive consistent growth of new customers that aligns with our business goals.
-
Develop paid media and search program plans that will scale and align to business and strategic goals and translate to agency for day to day execution
-
Manage and oversee paid media campaigns globally (paid social, paid search, other paid media channels) to drive direct & influenced pipeline growth
-
Organize & analyze digital marketing programs/tactics by campaigns, being able to track and report on key KPIs, as well as make recommended enhancements to improve campaign performance.
-
Ensure consistent brand messaging across all paid channels
-
Research and identify optimal keywords + topics that align to sales and marketing business goals
-
Identify ways to target appropriate job titles, personas, and companies to drive quality engagements and down funnel outcomes.
-
Report summary metrics weekly, monthly, quarterly - though you will manage day-to-day metrics
-
Ensure KPIs for paid search and paid social campaigns are documented, accurate and tracked aligning to stage of funnel of tactic/channel
-
Be a Player coach - You relish the chance to get your hands dirty and do the work, while ensuring that your team is operating effectively alongside you.
Ideal Qualifications:
-
Experience with developing and executing SEM strategy including keyword research and competitive insights gathering
-
Experience with managing performance driven team or agency, whether internal or external
-
Experience with Google Analytics, Google AdWords, LinkedIn, and 6Sense
-
Ability to dive into data, uncover insights and optimize campaigns appropriately
-
Must be a self-starter, highly motivated, able to "turn on a dime", think through problems and come up with innovative solutions, and deliver against very tight deadlines
-
Bias for action, high attention to detail and exhibit clear ability to manage multiple projects at once
-
Bring fresh ideas to the table in order to test and learn from while also exhibiting strong ownership over the work completed.
What We Offer:
The table-stakes benefits you’d expect including: medical/dental/vision, life and disabilities insurance.
Generous time off (we call it Open Time Away) as well as paid holidays and a birthday benefit day off.
401k plan with a company match on your contributions.
Employee-centric and supportive remote work environment with flexibility.
Support for life events including paid parental leave.
